Vittoria Shortt promoted to Commonwealth Bank executive committee
The Commonwealth Bank’s chief marketer Vittoria Shortt has been promoted to the role of group executive, marketing and strategy, giving her a seat on the bank’s executive committee.
Shortt’s promotion sees her retain responsibility for marketing but also add oversight over strategy to her role reporting directly to CEO Ian Narev.
“Vittoria is an experienced banker with a track record of achievement in multiple roles during her 13 years with CBA,” said Narev, in a statement.
“Her combination of skills has given us the opportunity to combine our marketing and strategy functions, which is a natural step given our on-going focus on customer service as the keystone of our strategy. I am delighted that she will join our senior leadership team.”
Shortt joined the Commonwealth Bank in 2002 and was promoted to chief marketing officer in May 2013 replacing Andy Lark.
She has overseen much of the bank’s push into digital marketing with a focus technological innovations like the Property Guide and mobile payment app Kaching which has now been role into the bank’s main app.
The promotion comes after Rob Jesudason moved from group executive, group strategic development, to group executive, international financial services, late last year. The appointment is effective immediately.
Nic Christensen
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Both of the examples you gave for CBA’s push into digital were before her time, property guide was under Mark Buckman and Kaching under Andy Lark
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