Dr Mumbo

Vodafone’s network fail

Screen Shot 2014-11-19 at 1.12.19 PMVodafone, Dr Mumbo is led to believe, is back on track after what can only be described as a torrid period, and its communications vastly improved.

Marketing hacks may have a different view.

The resignation of the telco’s CMO Kim Clarke last month was widely reported by the media, and Vodafone no doubt fielded numerous questions about a replacement, not least from this publication.

So, with the story generating significant interest, Dr Mumbo is curious to know what went through Vodafone’s collective minds when it saw no coverage whatsoever – at least none that he can find –  after its media department apparently distributed a press release on November 11 announcing the identity of Clarke’s successor.

Eight days came and went – no coverage. Only today did the information suddenly come to light.

“This is very strange,” one spokesperson said.

But not, it seems, strange enough for anyone at Vodafone to check  to see if there had been a malfunction with its media release distribution system.

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