The Voice finale underwhelms drawing just 1.66m
The audience for 2014’s finale of The Voice was well down on previous years just 1.66m people tuning in to see Anja Nissen win the singing competition.
The result which actually saw the audience decrease to 1.57m for the winner announcement in well down on the 2012 and 2013 The Voice finale results which drew 2.6m and 2.0m respectively.
Despite the underwhelming result for The Voice a lacklustre offering from its rivals saw the show top the night and Nine win the night with an audience share of 27.8 per cent.
According to Oztam preliminary overnight metro ratings data last night’s show has bucked the trend in previous years of the audience peaking with the announcement of the winner. In 2012 the winner announcement saw the audience peak at 3.098m while 2013 saw it peak at 2.037m viewers.
Some of Channel Ten’s key franchises performed well last night with Masterchef holding up on the second night of its finals week with an audience of 1.16m (up from 1.04m last week), while its new game show Family Feud drew an audience of 634,000 (down from 690,000 last week) on the simulcast of the main channel and Eleven, with the show no longer being broadcast on One. Ten has declined to get a channel by channel breakdown of Family Feud.
The return of host Charlie Pickering to The Project for the show’s fifth anniversary drew an audience of 507,000 viewers for the first half and 753,000 for the 7pm segment, compared with 513,000 and 716,000 viewers last week.
Outside of its news and Home & Away Seven was largely absent from the top 10 last night with the network not screening The X Factor against the finale of The Voice after announcing the talent show would only screen Sunday, Tuesday and Wednesday. Highway Patrol pulled an audience of 778,000, while The Force drew 689,000. Seven’s screening of the movie The Avengers drew 563,000 viewers at 8.30pm.
Seven News was Seven’s highest rating program of the night with 1.19m viewers tuning in. However, it was beaten by Nine News which drew 1.287m last night nationally.
The final episode of 24: Live Another Day on Ten had an audience of 264,000 people, up on last week’s audience. 24 was also the most timeshifted program of the week, with an additional 127,000 watching last week’s program, bringing its audience to 349,000.
Top 15 shows
1 The Voice Grand Final – Nine – 1.63m
2 The Voice Grand Final winner announced – Nine – 1.57m
3 Nine News – Nine – 1.28m
4 Nine News 6.30 – Nine – 1.20m
5 Seven News – Seven – 1.19m
6 A Current Affair – Nine – 1.17m
7 Masterchef – Ten – 1.16m
8 Seven News 6.30 – Seven – 1.10m
9 Home and Away – Seven – 939,000
10 ABC News – ABC – 831,000
11 7.30 – ABC – 818,000
12 ABC News Update – ABC – 809,000
13 Australian Story – ABC – 785,000
14 Highway Patrol – Seven – 778,000
15 The Project 7pm – Ten – 753,000
Audience Share
Network 9 27.8%
Network 7 18.0%
Network TEN 14.4%
Network ABC1 13.0%
Network 7TWO 4.7%
Network 7mate 3.8%
Network SBS ONE 3.7%
Network GO! 3.0%
Network ABC2 2.4%
Network Gem 2.2%
Network ONE 2.0%
Network ELEVEN 2.0%
Network ABC News 24 1.2%
Network SBS 2 0.8%
Network ABC3 0.8%
Network NITV 0.1%
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Great news – does that mean the Maddens can go home now.
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The Voice is nearing the end of its shelf-life. The viewer figures will be very disappointing to Nine. 160,000 viewers tuning out before the winner is announced. It’s normally the other way around. People not happy with the contestant winning perhaps?
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You think Nine would have learnt from Ten not to spin-off. What boring TV anyway, X Factor is much better. Looks like there will be at least 3 series of The Block next year…
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I’m not at all surprised that The Voice last night did a bit of a tank – I’ll never believe that the final makeup of contestants is “purely” based on audience voting figures – all the people that could actually sing got dumped last week. Perhaps its my hearing as I get older – maybe I need to go get a checkup or retune the audio on my television set – lots of bad/flat notes. But wait next week… more Block…. time to go back to the video store (I’m too much of a nice guy to pirate anything – although faced with the Block / X Factor or who knows what delights from Ten – and the cost of Foxtel – I can quite understand why people look to downloading content…)
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Theatre’s greatest strength is Mystery. Never show the public how it is done, never pull the same trick twice, unless it’s under tight control.
There is a fine line between presenting the audience with an appearance of truth, and pulling the wool over their eyes. As soon as the audience gets the notion that they are being lead by the nose, you tend to lose them in droves.
Someone mentioned X Factor. In my opinion, this is an exercise in controlled hysteria, but one day the false fumbles and the big licks combinations may also fall over, as even the dimmest observer realises they have seen it all before.
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Duuuurrrr …. no wonder it was down… they pushed The Voice Kids down everyone’s throat by replacing the Voice in the Sunday night time slot. I liked the Voice and would have watched the final – if it wasn’t on Monday night – and was still on Sunday as when it started. Also the Voice Kids just annoys the crap out of me. Just too much for young people. Maybe the audience was making a statement about that – more so – by not watching the adult final in protest of Kids.
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