The Voice stutters as House Rules opens ratings lead
Seven’s House Rules opened up clear air ahead of Nine’s singing contest The Voice on Monday night.
While House Rules rated just under 1.5m and was top show for the night among all people, The Voice was down in fifth with just under 1.3m viewers, according to overnight metro ratings from ozTAM.
It was The Voice’s second lowest overnight audience of the season.
The third contestant in the reality battle, Ten’s Masterchef, was down in ninth with 994,000 viewers.
However, all three reality shows dominated in the key advertising demographic of 25-54. House Rules was top show, The Voice was second and Masterchef third.
Meanwhile, Nine won the news battle with Nine News (1.342m metro viewers) ahead of Seven News (1.281m viewers). ABC News rated 772,000 and Ten Eyewitness News rated 702,000.
Seven’s What Really Happens in Bali continued to fade on its debut, rating 797,000, well down on last month’s opening number of 1.057m.
Nine won the night with a share of 25.5 per cent, ahead of Seven’s 22 per cent. ABC averaged 12.8 per cent, just in front of Ten’s 11.6 per cent.
In the morning battle, Seven’s Sunrise beat Nine’s Today by 298,000 viewers to 254,000.
Monday’s top 15 shows:
- House Rules – Seven – 1.491m
- Nine News – 1.342m
- Seven News – 1.281m
- Nine News 6.30pm – 1.275m
- The Voice – Nine – 1.271m
- A Current Affair – Nine – 1.228m
- Seven News/ Today Tonight – 1.188m
- Home And Away – Seven – 1.034m
- Masterchef – Ten – 994,000
- What really happens in Bali – Seven – 797,000
- Australian Story – ABC1 – 791,000
- ABC News – ABC1 – 772,000
- Hot Seat – Nine – 710,000
- Ten Eyewitness News – 702,000
- 7.30 – ABC1 – 695,000
Monday’s share:
- Nine – 25.5%
- Seven – 22%
- ABC1 – 12.8%
- Ten – 11.6%
- 7TWO – 4%
- 7Mate – 4%
- Go – 3.7%
- ABC2 – 3.1%
- SBS One – 3.1%
- Eleven – 2.6%
- Gem – 2.5%
- One – 2.4%
- ABC3 – 1.0%
- SBS Two – 0.9%
- NITV – 0.2%
Data copyright of OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Saying that The Voice stuttered compared to House Rules is an unfair comparison given that the former ran for 2 and a half hours and still pulled an average of 1.3m, giving Nine an unassailable lead for the night….
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The Voice has lost around a million viewers since it’s 2014 launch and is down about 25% year on year – for the past THREE years!
Stutter is an understatement- disaster is more like it.
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Anyone else noticed that SBS ratings are actually down since the World Cup has been running? Is that because their regular soccer audience are all over in Brazil watching it live?
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