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Volkswagen attempt to tackle premium price perception in new campaign from DDB Sydney

Volkswagen is focusing on its product features in a campaign that aims to tackle the perception that a Volkswagen comes with a premium price.

The series of 15-second TV spots, created by DDB Sydney, sees owners highlight a particular feature, such as boot space or bluetooth connectivity, of various Volkswagen cars.

The ‘You’ll want to tell everyone’ campaign is set to run throughout the year.

In February Volkswagen appointed DDB Sydney to handle its creative account for its Volkswagen Commercial Vehicles and Skoda brands.

Credits:

  • General Manager Marketing – Passenger Vehicles: Ben Wilks
  • Brand Communications Manager – Passenger Vehicles: Peter Stewart
  • Retail Marketing Manager – Passenger Vehicles: Melissa Pachota
  • Chief Creative Officer: Toby Talbot
  • Deputy Executive Creative Director: Cam Hoelter
  • Copywriter: Owen Bryson
  • Art Director: Anna Paine
  • Managing Partner: Nicole Taylor
  • Group Business Director: Duncan Stevens
  • Business Director: Mick Colgan
  • Strategy Director: Samuel Payne
  • Head of Broadcast Production: Brenden Johnson
  • TV Producer: Harriet Burton Taylor
  • Director: Adam Stevens
  • Production House: Robber’s Dog
  • Audio: We Love Jam / Rumble Studios
  • Post Production: The Butchery / FSM
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