Volkswagen attempt to tackle premium price perception in new campaign from DDB Sydney
Volkswagen is focusing on its product features in a campaign that aims to tackle the perception that a Volkswagen comes with a premium price.
The series of 15-second TV spots, created by DDB Sydney, sees owners highlight a particular feature, such as boot space or bluetooth connectivity, of various Volkswagen cars.
The ‘You’ll want to tell everyone’ campaign is set to run throughout the year.
Credits:
- General Manager Marketing – Passenger Vehicles: Ben Wilks
- Brand Communications Manager – Passenger Vehicles: Peter Stewart
- Retail Marketing Manager – Passenger Vehicles: Melissa Pachota
- Chief Creative Officer: Toby Talbot
- Deputy Executive Creative Director: Cam Hoelter
- Copywriter: Owen Bryson
- Art Director: Anna Paine
- Managing Partner: Nicole Taylor
- Group Business Director: Duncan Stevens
- Business Director: Mick Colgan
- Strategy Director: Samuel Payne
- Head of Broadcast Production: Brenden Johnson
- TV Producer: Harriet Burton Taylor
- Director: Adam Stevens
- Production House: Robber’s Dog
- Audio: We Love Jam / Rumble Studios
- Post Production: The Butchery / FSM
Great strategy:
Tossers boring everyone shitless about their overpriced car.
Hope it works.
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A direct reflection of the advertising industry really.
Haughty upper-middle class whites prattling on about their crippling mortgage and how wonderful their teutonic cars are.
Onanism at its finest.
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horrid, and worse…boring as batshit.
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Remember when VW ads were good?
https://www.youtube.com/watch?v=vXdWIsvZilA
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Out of all the car brands in the world, Volkswagen is the one brand with something to stand for. They were the brand of the counter-culture movement, the free-wheeling, the real people. And instead of tapping into that, they walk away from it to do this terrible work.
It’s dreadful for any car company but for Volkswagen it’s abysmal. [Edited under Mumbrella’s comment moderation policy]
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