Volvo short film tops Branded Arts Review ‘Best of 2013’
Volvo’s short film ‘Leave the World Behind’ has topped Branded Arts Review’s Best of 2013 round-up.
The announcement:
Volvo’s short film ‘Leave the World Behind’ has topped Branded Arts Review’s Best of 2013 round-up.
An unlikely collaboration between Swedish car manufacurer Volvo and elecronic music group Swedish House Mafia has been named the best branded arts and entertainment project of 2013.
The online film, which was created to promote the global launch of Volvo’s XC60, was awarded the number one sot in Branded Arts Review’s Best of 2013 feature.
The ‘Best Of’ is an annual feature from Branded Arts Review, the independent online publication published by The One Centre, which showcases the world’s best arts and entertainment projecs, which have been funded and created by brands.
Branded Arts Review Editor Danielle Long said, “Volvo has created a breathtakingly beautiful film, which is an ode to the freedom of escaping. The film is stirring, emotive and very powerful. The film sees the car brand target a younger audience of young couples and families and aims to make this group think twice about the Volvo brand and question who you thought drove Volvos. An impressive film that will change the way you look at a Volvo.”
The Volvo projec beat out Burberry’s innovative branded experience 121 Regent Street, which saw the brand create an immersive branded entertainment experience in its flagship London store.
AT&T’s devastating documentary ‘From One Second to the Next’ about texting and driving came in third. The 35 minute inline film was direced by Werner Herzog as part if the telcos campaign to curb the more than 100,000 accidents caused by drivers texting behind the wheel.
An online adventure series from Heineken described as “Jackass meets Survivor” took out fourth place. While a polarising and controversial film from US Mexican food chain Chipotle rounded out the top 5.
John Ford, founder and CEO of The One Centre and Publisher of Branded Arts Review, said: “In 2013 brands showed an increased interest and understanding of the power of branded arts to engage an audience and build genuine connecions between brands and people.
Each of the projects in the Branded Arts Review top 5 this year showed a beautiful blend of strategy plus artistry.”
View Branded Arts Review’s Best Of 2013 here.
Source: The One Centre media release
