Dr Mumbo

Wake Up…to Tony Abbott in budgie smugglers

Cudos to Channel Ten’s morning show Wake Up, which may have suffered a slow start in ratings but today secured a genuine coup, snaffling a interview with Prime Minister Tony Abbott, as he showered off on the beach after a surf.

It transpires the much-maligned beachside location of the set, at Queenscliff Surf Lifesaving club in Manly, may have been a tactic to secure the big exclusive with Tony who is a member there.

He had also been noted in the press for his low profile since winning the election in September., and looked genuinely surprised to be collared after his early morning surf. Maybe his press team hadn’t briefed him n the studio’s location.

And what questions did host Natarsha Belling hit the out of breath PM with as he showered off? “How’s the water this morning” was the soft soaker before plunging into politics with “What’s ahead for 2014?” and following up with “What’s your New Year resolution?”

In fairness the tactic of keeping the show running as normal during the holidays might have paid off for the network. Dr Mumbo waits with anticipation to see if Tony in his tighties draws in the housewife audience.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.