Comments on: Want the Telstra results first? Ask Twitter

By: Chris Kettle

Chris Kettle — Fri, 14 Aug 2009 09:41:19 +0000

I heard on the side that Telstra have asked Twitter to increase the 140 character limit as they are unable to report their profit for this year =)

By: John Grono

John Grono — Fri, 14 Aug 2009 02:37:05 +0000

I can’t wait until the ASX makes it compulsory.

By: Andy Cronin

Andy Cronin — Fri, 14 Aug 2009 02:01:24 +0000

Agree with Ben’s comments, and great suggestion by Chris. Telstra has been somewhat of a slightly conservative company in the past, but we are slowly doing more and more within the space, learning and developing as we go, and dipping our toes in the water before jumping into the (Big)pond.

By: Craig Badings

Craig Badings — Fri, 14 Aug 2009 01:46:48 +0000

Most listed companies haven’t even touched the surface of how to use social media for investor information yet so good to see a company like Telstra dipping its toe into this water. Over the next few years expect to see a surge in social media use for listed companies as they integrate this medium as another channel for communicating their results.

By: Chris Kettle

Chris Kettle — Thu, 13 Aug 2009 07:50:30 +0000

If Telstra put a simple bit of code on their site then those tweets could be published on the Telstra website at the same time as Twitter (subject to the odd denial of service attack)…

Just like they do with Citysearch http://twitter.com/sydneysearch using Twitter as a CMS – that’s brave!

By: Wife of Twitter CEO Tweets Birth of Her Baby … And Other Notes from the Twitterverse « Mesh Media Strategies

Thu, 13 Aug 2009 05:10:41 +0000

[...] on the weird-o-meter, Peter Habib, the corporate spokesman for Australian company Telstra, live-tweeted as the company CEO delivered his quarterly earnings report. Habib posted more than 30 tweets, putting the news out via Twitter (on his personal Twitter page, [...]

By: Observant

Observant — Thu, 13 Aug 2009 04:06:59 +0000

women who go out with NRL players = amazingly brave? NOPE it seems for the vast majority they aren’t brave – they’re just plain stupid.

By: Jeremy Mitchell

Jeremy Mitchell — Thu, 13 Aug 2009 03:51:26 +0000

Jon, good point and as I have just started in this new position this week I will slowly build (I hope). So please feel free to follow. Cheers Jeremy

By: Jon

Jon — Thu, 13 Aug 2009 03:38:49 +0000

I’m sure their 293 (combined) followers were very excited to get those tweets. Wouldn’t you expect the Online Engagement Manager of such a large company to have a slightly bigger Twitter profile & following?

By: Ben Shepherd

Ben Shepherd — Thu, 13 Aug 2009 02:00:08 +0000

bravery is so subjective

there’s a firefighter that enters a burning house to save a family = pretty brave

there’s an actor that agrees to star next to pauly shore in a movie = pretty brave

there’s a flight attendant that asks naomi campbell to keep quite = very brave

there’s the aspiring senior coach who agrees to do the richmond job = extremely brave

women who go out with NRL players = amazingly brave

corporate dude who twitters quarterly results = in the scheme of the above not really that brave but when compared with extremely conservative companies a little braver than the norm

A definitive scale would be tough.

By: mumbrella

mumbrella — Thu, 13 Aug 2009 01:52:25 +0000

Perhaps we can nut out a scale of bravery. What do you reckon we should give firefighters? 90/100?

Social media initiatives?
People who commission the 7PM project?
The next producer of Kyle & Jackie O.

I think we can get some decent metrics out of this…

By: Dave

Dave — Thu, 13 Aug 2009 01:50:28 +0000

I wonder what the hourly salary rate of those two is and, at a time when telstra is laying off thousands of workers, whether spending that amount to communicate to less than 300 people is worth it.

By: Linda Johannesson

Linda Johannesson — Thu, 13 Aug 2009 01:38:49 +0000

In light of 80% of the companies (even those using it) are afraid of the implications of adopting social media and therefore do nothing as a result, this IS brave. Brave is about taking chances and doing things that others are afraid to do – so while, I agree firefighters are brave – there are many examples of bravery – so I’m not going overboard.

By: Ben Shepherd

Ben Shepherd — Thu, 13 Aug 2009 01:22:58 +0000

firefighters are ‘brave’ … it’s a novel initiative by telstra but let’s not go overboard.

By: Linda Johannesson

Linda Johannesson — Thu, 13 Aug 2009 01:08:56 +0000

Kudos – great to see such corporate bravery!