Yeah, Yeah! It’s time for the advertising partnership cricket fans have been waiting for
Dr Mumbo is gratified to see Greg Matthews, the former cricketer who extended his career and his hairline as the front-man for Advanced Hair Studios, has teamed up for the first time with cricket’s other follicularly-challenged star, Shane Warne, to raise awareness that women suffer hair loss, too.
Matthews was the first frontman for the brand more than 20 years ago before Warne muscled in to become a global ambassador for the strand-by-strand replacement specialists, sparking a rush of cricketers eager to put their scalps on the line for Advanced Hair.
Dr Mumbo can only suggest it’s a campaign as thin on creative inspiration as the comb-overs plastered to the wispy pates of many of the brand’s customers.
https://youtu.be/93SlkYLjtUE
Melbourne agency The Hothouse created the campaign.
Maybe if they threw in Marlon Samuels it’d be worth watching…
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