Comments on: Was Vega a flop or just ahead of its time?

By: Brian Towers

Brian Towers — Sun, 21 Mar 2010 01:32:07 +0000

That’s the problem Dan …. not enough guys who know how to relate with the listener … managment in Australian Radio today are like politcians, in it for total self interest. Bean counters and salesmen know nothing about the entertainment business and what the hell “personal communication” means!! Impossible if one is self centred, it takes a generous personality to entertain …. as far as the music, the programmers are ignorant and have to rely of checking selections with a flawed research model … Radio is boring and dying because the people who knew what to do were forced out by the selfish back stabbers and no talents, there is more to life that tolerating mediocrity …

By: Dan German

Dan German — Sun, 14 Mar 2010 01:17:09 +0000

Ahead of it’s time? No era would appreciate wishy washy boring radio.

Vega flopped because it didn’t stand for anything, and had no point of view. The same thing will happen with “classic rock” if they just keep playing material that tests well with opposing radio stations’ auds – like Dire Straits Romeo and Juliet. Rock? Just roll out the Fleetwood Mac and Steely Dan and see how to bland yourself into oblivion.

DMG are doomed to fail with this. Hey, why not launch 3 weeks early with all ACCA DACCA and make a statement? How about hiring some talent with rock cred? Where is the connection with the audience?

And before they say “this market is too crowded to support a pure rock format” check this. http://www.kilo943.com/kilolive.shtml

often #1, and almost always in the top 5 in a market of 24 radio stations.

By: Mark

Mark — Sat, 13 Mar 2010 05:41:53 +0000

Well I’m not sure who the other three listeners were but I for one will miss my Maroon (spelling?) and my daily Stones song.

By: Larry

Larry — Sat, 13 Mar 2010 02:36:36 +0000

not sure how it could be ‘ahead of its time’ given it’s failed from day 1.

maybe we could use this cliche in a decade if the oldie refresh format starts to yield.

By: s wager

s wager — Fri, 12 Mar 2010 12:10:08 +0000

well .even triple j has sold out.880 kiss fm in melbourne is my ride. one gets so sick of hearing the same songs .long live new music

By: David Bunt

David Bunt — Fri, 12 Mar 2010 11:58:45 +0000

Or was it a case of “this is what we’re giving you”, rather than what the market needs? Now we have 2 Rock Stations and 3 “current hits” stations. Sydney needs more variety – not less.

By: Jane

Jane — Fri, 12 Mar 2010 05:45:51 +0000

I never thought Vega was any worse than some of the other commercial crap still on air.

By: Sammy

Sammy — Fri, 12 Mar 2010 05:23:16 +0000

Paul – interesting points raised by Mike Jeffreys. But does that then make me a swinger? I listen to both commercial and public broadcasting. I guess I must be in the minority.

By: Sue

Sue — Fri, 12 Mar 2010 03:03:16 +0000

The music was never great. Maybe Classic Rock – though unoriginal, will be better listening.

By: paul

paul — Fri, 12 Mar 2010 02:55:41 +0000

or was it doing something that had happened years ago when FOX first launched in melbourne. Check out this interesting piece

http://mikejeffreys.com.au/