Weight loss brand Jenny Craig moves media account from PHD to independent Nunn Media

Independent media agency Nunn Media has won the media account for high profile weight loss company Jenny Craig, Mumbrella can reveal.

The account was previously held by PHD but has moved to Nunn which holds the account for Curves International which bought Jenny Craig in 2013.

“We’ve enjoyed a long relationship with PHD,” said Stephanie Malkin, marketing manager Jenny Craig. “They have been an instrumental part of our journey for some time. But our category is in the midst of massive changes.

“It’s more competitive and noisier than ever. Nunn Media presented us with a new and different approach, one that aligns with our strategic direction.”

Nielsen estimates that Jenny Craig has a main media spend of $2.5m however, this does not include the digital component of the account.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Jenny Craig Nunn Media PHD

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Comments: 1

Paddy Douneen 17 Jul 15

Congratulations Chris!
No excuses for weight gain now then…..

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