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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Welcome to The Mumbo Report
In the first episode of The Mumbo Report from Studio 33:
- Mumbrella editor Tim Burrowes talks to media buyer Harold Mitchell. Has he got the industry’s biggest ego? Did Mitchell really call Seven’s James Warburton an arsehole? And does his power distort the market?
- Inside the Google Creative Sandbox
- Mia Freedman on crying in the toilets at the Nine network
The next episode of The Mumbo Report will be uploaded on Monday, including a look at the day’s newspaper media and marketing sections, plus more from Google’s Creative Sandbox.
Future episodes include an in-depth interview with blogger, newspaper columnist and former Cosmo editor Mia Freedman; face-to-face with the writers of adland comedy show 30 Seconds; conversation with controversial creative Adam Hunt plus highlights from the Mumbrella Question Time. To be first to see each episode, subscribe to The Mumbo Report’s YouTube channel.
We’d also love to know what you think of the first episode
September 11th, 2009 at 12:51 pm
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Comments
11 Sep 09
1:12 pm
Love the tee you’re wearing Mumbles. Top job.
11 Sep 09
1:13 pm
Tim you’re such a star!
11 Sep 09
1:15 pm
Loved it – great stuff
11 Sep 09
1:18 pm
Love it.. was worth the hype from the teasers!
11 Sep 09
1:20 pm
nice one Tim
11 Sep 09
1:23 pm
Hey Tim this is great. While journo’s are being chopped left right and centre you are showing the industry what can be done. Good stuff to Harold too. I now will have to buy the book to find out more.
Cheers
Simon
11 Sep 09
1:24 pm
Nice one.
11 Sep 09
1:28 pm
Great work Tim… already looking forward to the next episode.
11 Sep 09
1:30 pm
Bloody good stuff Tim
11 Sep 09
1:44 pm
Fantastic production there! And Simon Hakim is spot on. This is how you do it. You’re not going to make us pay are you?
11 Sep 09
1:45 pm
Well done Tim, breath of fresh air.
11 Sep 09
1:46 pm
Nice work, Tim – looking forward to the most played ad of the week segment!
Let me know if you need any more ads
Mungo
11 Sep 09
1:47 pm
Looking good Tim, interesting and slick. Nice one!
11 Sep 09
1:48 pm
Great work Tim, look forward to future episodes.
11 Sep 09
1:50 pm
An excellent and very polished start – will fast become ‘must view’ moments throughout the week. Just keep it fresh and with that smile in your voice!
11 Sep 09
2:02 pm
Love it!
11 Sep 09
2:03 pm
Great stuff Tim. Love your interview style.
11 Sep 09
2:06 pm
Ticked all my boxes ! Jenni Freelance Factory
11 Sep 09
2:07 pm
Great work Tim.
11 Sep 09
2:07 pm
Dear Timmy, Here at the farm, we enjoyed the film. Good work. Harry Mintalls seems quite personable!
As Cousin Peter says, very polished.
Here’s looking forward to the next installment. If you need more people to interview, I could tell you about the demise of the HamBurgler and the rise of the Lovinit Brigade. Thickshakes all round, eh?
Ta ta for now.
Ronnie MacDonald
11 Sep 09
2:23 pm
Great first episode Tim, looking forward to the next one
11 Sep 09
2:27 pm
Great show Tim. You’re going places.
11 Sep 09
2:29 pm
Well done Tim. Great stuff, looking forward to the next one.
11 Sep 09
2:41 pm
Tim – the production quality is fantastic. Well done. Really like the format too. Keep it real. Keep it fun and interesting.
11 Sep 09
3:03 pm
well done TIM!
11 Sep 09
3:03 pm
Good stuff.
Looking forward to the next instalment.
11 Sep 09
3:05 pm
Well done Tim very very interesting stuff.
I will stay tuned.
11 Sep 09
3:19 pm
By the way is the Big Banana still there?
11 Sep 09
3:24 pm
Awesome – great to watch, congratulations.
11 Sep 09
3:29 pm
Congratulations on the new format. Enjoyed the Harold interview. I think it will be a tremendous addition to reporting on adland in a different way.
11 Sep 09
3:54 pm
Timbo – Congrats on a top show. Like your style and I look forward to your next interview.
11 Sep 09
4:00 pm
Fantastic
11 Sep 09
4:06 pm
congrats from Singapore
11 Sep 09
4:11 pm
“I’d be penniless, retired…and probably happy”
Perhaps the only thing I have respected Harold Mitchell for saying.
11 Sep 09
4:28 pm
Brilliant when Tim notes 22 mentions of Packer…
I think you should take up Tennis now Tim, so you have a hobby other than reading Harold’s book.
You could challenge Big Names from the industry to a match, with a Pitch Doctor as an Umpire.
That would be great (online) TV
11 Sep 09
4:41 pm
Yep, that’s gold. Good job Tim. Luv ya work!
Harold Mitchell has earned a big ego. His story is a fantastically rich one, which you can’t help but admire no matter what your thoughts on the man.
I’m looking forward to reading the book.
11 Sep 09
7:23 pm
Well done.
11 Sep 09
10:49 pm
LOVE IT!!!!
Can’t wait for the next one.
: )
12 Sep 09
10:28 am
Love it!, bring on the next installment..
12 Sep 09
12:35 pm
I like the Tonight Show-style set-up, Tim. But I think you need to take it further. I’d like to see a band, with the requisite banter with the band leader. A bit of ‘boom tish’ after your jokes, etc. An opening monologue, perhaps. At least a laugh track, if not a full studio audience. And a side-kick. You really do need a side-kick. I’m available.
12 Sep 09
4:02 pm
Nice work Tim.
Well made, nicely presented and good content.
A real step forward for the industry in Australia.
12 Sep 09
9:33 pm
I really love where you’re taking this site, Tim. So refreshingly different!!!!!
Congratulations!
13 Sep 09
9:40 am
Love it, nice one! Very schmick Tim!
13 Sep 09
4:03 pm
Tick tick V.G.
13 Sep 09
6:08 pm
hmmm not sure it was that good really
14 Sep 09
7:39 am
Hey Tim,
fantastic stuff mate. Ecstatic to see someone in the market producing a dedicated video channel for the marketing industry. Kudos for all the hard work and keep the in-depth interviews coming with some of Australia’s most interesting industry figures.
Have you considered opening it up to your audience a bit? Maybe ask the Mumbrella audience who they’d like to see grilled and then tee up some popular choices. Just a thought.
Also, and I know perhaps this is just nitpicking, but nine minutes for an online video (though thoroughly engaging) is asking quite a lot from your audience.
Anyway, keep it up – this is genuinely the future of magazine news programming and a great initiative.
14 Sep 09
9:03 am
Excellent Stuff. Thanks Tim
14 Sep 09
10:05 am
Noice! Keep up the good work!
14 Sep 09
11:52 am
Love it. Awesome work Tim.
14 Sep 09
2:09 pm
Sorry to go against the tide, but in comparison to the ballsy attitude promised in the promotional videos, the questions in this interview came out more like softballs. Disappointing.
14 Sep 09
2:18 pm
Hi Tim,
You need to get the journalism brain into gear – it was a nice interview – just like every other media group who gave Harold time for free – gosh they wouldn’t be worried about upsetting him?
Journos are cynical by nature when approaching their work . Like … did getting interest free loans from Kerry Packer influence Harold’s buying decisions? Or the rates he agreed? Boy, talk about a conflict of interest – did he disclose to his clients that he owed KP millions?
If we can get some more “real” comment and questions rather than puff pieces I think you’ll do really well – the industry needs some good journalistic expertise.
Graham
14 Sep 09
3:49 pm
Innovative integration by your sponsor MCN….
17 Sep 09
3:12 pm
Good idea, Tim.
We could do with more video commentary on the Industry. Certainly more colourful
28 Sep 09
2:58 pm
congratulations to Tim Burrowes for this great TV initiative and for finding the time to feature in this children’s TV programme (with Clemenger’s Al Crawford) http://www.youtube.com/watch?v.....re=related