Comments on: Westpac tweeter’s day goes from bad to worse

By: alison

alison — Fri, 19 Feb 2010 03:13:57 +0000

We all loved the post and debated whether it was deliberate or not. We hoped it was the bank showing off a little personality!

By: Jimi

Jimi — Fri, 19 Feb 2010 01:50:21 +0000

Good on westpac for handling it that way…..Tweetdeck is probably the culprit with the tweeter not checking the accounts it was going too!! A shame they ripped it down but as Monty H said, probably from a higher place!!

By: Karina

Karina — Fri, 19 Feb 2010 01:37:09 +0000

I loved it! Keep it real Westpac ; )

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By: becx

becx — Thu, 18 Feb 2010 12:23:30 +0000

This is what social media is about – presenting human elements of brands and cultivating relationships that are more meaningful than those between suppliers-clients. Clearly I’m not the only one who found this endearing. But the slip does raise the very real risks of corporate tweeting… a less benign statement, or disclosure, could be diastrous. A good reminder of the importance of a policy to guide use of social media. And responses. Well done Westpac and happy Friday.

By: Foobar

Foobar — Thu, 18 Feb 2010 11:45:55 +0000

Best reply to this tweet that I saw was from @Rynobi

“You’re a bank. You made a $1.6 billion first-quarter profit. Cheer up. ”

http://twitter.com/rynobi/status/9271330770

By: Monty H

Monty H — Thu, 18 Feb 2010 10:09:47 +0000

Congrats to Ean and Westpac in responding this way, a touch late, but exactly what it’s all about.

A shame the original post was deleted, but suspect that was on order from higher places.

BTW… 3hrs after the post, @Westpac had added 200 followers for the day.