What if God was one of us?

Dr Mumbo isn’t a particularly religious chap. But he was a little nonplussed by the latest entry into the ReBrand South Australia competition.

The TVC features a Jesus figure in a charming copper wig enjoying the delights of Adelaide, which seem to consist of going to the zoo and getting seriously boozed up.

Very much on-brand for the son of God.

One of the creators of the TVC explained that they chose Jesus.

“He was available, we are the City of Churches and we were thinking about using Allah, but were concerned about any potential Fatwas. Buddha was also ruled out because we couldn’t find a suitable short, fat, bald dude.”

Entries to the Rebrand SA competition are still open, if you think you could do better.

HT @AdTown


  1. beckstuff
    13 Jul 12
    10:02 am

  2. Do tourism advertisers create anything other than obscure piffle anymore? The drive to be “clever” and “quirky” has overshadowed any actual message for a long time. Here’s a thought: why not show people what they can do at your place when they visit – and if your digs are as boring as batshit, do something about it. This video is just another case of orifice internal speculation, and the worst bit is that they’re quite pleased with themselves.

  3. Ad critic
    13 Jul 12
    10:19 am

  4. Yep real Dud Ad this one. Scraping the bottom of the wine barrel

    The only thing about him thats even close to Jesus is the robe, he looks more like a extra from the Goodies. Id send it to the cutting room floor and start again

  5. TC
    13 Jul 12
    12:31 pm

  6. hey Tim, maybe you’ll enjoy this one too then : http://www.youtube.com/watch?v=DU0Q0U08gAc

  7. Mario
    13 Jul 12
    12:38 pm

  8. Lighten up guys. Anything that takes the piss out of organised religion is a winner in my book. As for the actor “not looking like Jesus”, just send me your photo of him and I’ll make the comparison myself

  9. OtherAndrew
    13 Jul 12
    12:49 pm

  10. Fortunately, Jesus doesn’t need defending – he didn’t defend himself to those who crucified him, so he definitely doesn’t need me to defend him from bad advertising.

    I can’t help but think that the best defence of God is not moral outrage but unconditional love.

  11. Geeza
    13 Jul 12
    1:20 pm

  12. A beard might have helped?

  13. Bucks is back
    13 Jul 12
    2:14 pm

  14. Thanks for thsi story, it reminded me to look up this classic clip again (religious people who are easily offended, please dont click, though it is actually harmless) http://www.youtube.com/watch?v=WLKk00OYKhU

  15. Craig
    15 Jul 12
    9:25 am

  16. I love when people say “that doesn’t look like “.

    Jesus was a Jewish carpenter with Arab blood.

    European depictions were cast in the light of what Europeans found attractive at the time and did not consider accuracy.

    Perhaps this is the most likely face of Jesus: http://www.popularmechanics.co.....cs/1282186

  17. Dominic Mugavin
    15 Jul 12
    4:50 pm

  18. The voting (based on youtube views and likes) for the people’s choice was supposed to close at midnight on Friday. This one was the winner: http://www.youtube.com/watch?v=ccuyci8QOVw

  19. audrey
    17 Jul 12
    3:26 am

  20. they’ve got the haggle haggle guy and the exeter. they know their product!