While You Were Sleeping – August 27: Miley memes and the worst site takeover ever?
Welcome to a new section we’re calling “While You Were Sleeping” which gives you highlights of the media and marketing news that broke overnight.
Ad Week: Damlier forces students to label ad spoof - Following the weekend’s controversy about a Mercedes ad which asked the question: if you could travel back in time and kill Hitler when he was a boy, would you? Daimler has forced a group of students to clearly label their unauthorised ad as a spoof.
“Mercedes parent Daimler is understandably miffed, and forced the students to add blaring disclaimers that identify the project as a spoof. The controversy has helped the clip go viral, with almost 700,000 YouTube views since Friday.”
Hollywood Reporter: UK politician: Australian Parties Should Fight Rupert Murdoch’s ‘Dangerous’ Influence – Tom Watson’s trip to Australia is not just making news in Australia and the UK, but also the US.
“Australia’s main parties should team up to fight the ‘dangerous’ influence of Rupert Murdoch’s News Corp in the country, a British politician, who has developed a reputation for challenging the media mogul, said Monday.”
AdAge: Baltimore Sun goes PennySaver – The US news website has featured an ad that took over the website with a lo-fi style that appeared to be borrowed directly from US classifieds newssheet PennySaver.
“Most newspapers try to keep their big home page “impact units” a little more sophisticated. “It kind of looks like a print ad,” said Eric Franchi, co-founder of rich-media ad network Undertone.”
Mashable – 8 Miley Cyrus memes to make you laugh - after Cyrus’s horror MTV appearance Mashable has the best of the user generated memes.
“The teddy-bear twerking and foam-finger debauchery had Tumblr, Twitter and Redditworking late into the night to create Miley memes.”