Whiskas turns Martin Place into ‘Kitten Place’

Pet food brand Whiskas has today transformed Sydney’s Martin Place into ‘Kitten Place’ in an experiential campaign.

The campaign, which supports of charity Pet Rescue, will feature a transparent, custom built house for kittens, with real kittens inside it.

The campaign was devised by BD Network, Clemenger BBDO and Starcom.

The structure was created to celebrate the launch of ‘Bring Your Home To Life’, an initiative to encourage responsible ownership of kittens, and getakitten.com.au, a website to match owners with rescue kittens.

Anthony Dean, a spokesperson for Whiskas said: “This time last year around 8,000 kittens nation-wide were up for adoption through PetRescue, and signs show 2012 will be just as big. A kitten can make the perfect addition to almost any kind of household. Our campaign seeks to remind people how adorable kittens can transform a home and bring so much joy.”

The campaign will be supported by press, outdoor, DM and digital.

The ‘kitten house’




  1. Simon
    12 Oct 12
    12:30 pm

  2. All I can say is thank f**k this isn’t in Brisbane or I’d find my girlfriend coming home with half a dozen new housemates.


  3. Red
    12 Oct 12
    1:07 pm

  4. I love this – but the weather gods aren’t smiling on Martin Place today.

  5. Chloe
    12 Oct 12
    2:21 pm

  6. Simon – wise words there. I am totally thinking of adopting now!! My fella will NOT be pleased!

  7. Tin
    12 Oct 12
    3:16 pm

  8. I love it and I want one!

  9. Rin Tin Tin
    12 Oct 12
    3:48 pm

  10. I want one too….yum

  11. Bob
    12 Oct 12
    7:05 pm

  12. Damn, I wanted to go see this today – I was in Martin Place but went to MLC centre using tunnels so didn’t remember it was on :(