Whose letters page?
Yesterday Dr Mumbo noted how the media kit for Schwartz Media’s new The Saturday Paper was making an unusual connection between Rupert Murdoch and Thailand’s Miss Tiffany Universe, the world’s most famous transsexual beauty contestant.
He would like to commend the numerous Mumbrella readers who then trawled the media kit and noticed the mock up of The Saturday Paper’s letters page has a number of letters who reference stories in rival Fairfax Media paper The Age.
This raised the question of could that be because the mock up page is actually The Age’s letter page?
Mock up Saturday Paper letters page. Click to enlarge.
It seems an unusual decision, given Schwartz Media has boasted in market how the quality of its newspaper will be of a higher quality than Fairfax Media’s and News Corp’s weekend newspapers. Traditionally publications use the age-old ‘Lorem Ipsum’ nonsense text to fill mock-ups.
The mock up credits a Ross Hudson of Camberwell with writing the letters, all of them. However, some quick searches shows the actual content in the letters can be found elsewhere on the web.
For example:
And this one:
But who is Ross Hudson of Camberwell? Well he was the lucky chap who got the top letter in The Age’s letters page on February 11…
At the time of posting, The Saturday Paper had not responded to requests for comment.
I just got round to reading the media kit. Listen to this:
“They see shows and travel frequently. They drive compact cars. He has a Moleskine and a Netflix account. She subscribes to Vanity Fair and the New Yorker. They are both light- house consumers, ignored in the current newspaper market but catered for specifically by The Saturday Paper.”
They might as well have said “utter fucking wankers that no one wants to be associated with”
Aside from that, best of luck to them. I promise to buy a copy and read it.
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How glorious it must be to have the finger on the pulse of “Real Australia”, “Eh”. Not like those wankers with their technology and reading. Frankly I’m amazed you find time to punch out that comment in-between rewriting press releases about Schapelle Corby telemovies. Keep it real, my friend.
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Ok Robert, if you insist. I really didn’t want to justify my comment further but clearly it’s nessesary. Have a look below and tell me if this describes “real australia” (I don’t know who you were quoting there btw).
“It will be bought by well-educated people, living in the inner- suburbs. They are 35 – 49. They are image-conscious and environmentally-conscious, brand-aware and socially- aware. They are creative, with a high disposable income.”
If that describes you, the description of Wanker may well fit.
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You comment on Mumbrella. I dare say you fit the description. But keep pretending you understand Real Australia (in reality, people you would never dream of spending time with) from your gadget-stuffed innercity pad.
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…In other words, their target market are *drum roll* hipsters.
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WTF is with all the bold caps in the copy in the Media Kit. First rule of good typography out the window guys.
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