Betstar goes for laughs in new TV campaign
Betting company Betstar has launched one of its first TV campaigns with Whybin TBWA Melbourne creating a series of 11 15 second spots.
The ads rely heavily on non-sequiturs and misdirection, with the spokesman giving “tips” like “don’t bet on a Jack Russell,” for a greyhound race, and “don’t bet on the Mongolian under-18s men’s cycling team” in the next AFL game.
Alan Eskander, Betstar’s managing director, said the aim of the ads was to move away from “tradition 30-second odds update,” and go for a more humourous approach.
“The gambling category isn’t scared of advertising and as a result I think the average sports fan is sick of the traditional 30 second odds update. Quite intentionally our TV ads don’t do a hard sell or suggest we will help you win. People aren’t stupid and understand the relationship between bookies and punters, we hope people see the humour in our ads and appreciate Betstar as a brand that likes to have a bit of fun.”
Credits:
- Client – Eskander’s Betsar
- Creative agency – Whybin\TBWA Group Melbourne
- Creative
- Executive Creative Director: Paul Reardon
- Creative Director: Damian Royce
- Copywriter: Jarrod Lowe
- Art Director: Mark Jones
- Production
- Agency Producer: Karolina Bozajkovska
- Account Service
- Head of Engagement: Kimberlee Wells
- Account Manager: Zoe Philactides
- Production Company: Guilty
- Director: Edwin McGill
- Producer – Jason Byrne
- Post Production: Crayon
- Editor: Billy Browne
- Sound: Front of House
- Engineer: Phil Kenihan
- Client
- Managing Director: Alan Eskander
- Brand Strategy Manager: Pip Kerr
They’re hilarious in their utter awfulness. It’s like a bad HG impersonation.
User ID not verified.
wow….whybin’s must have been rubbing their mits together when they got sign off to make 11 separate commercials.
User ID not verified.
Wow! Eleven of these.
Obviously couldn’t make a decision to only produce the three that stunk the least.
User ID not verified.
These are amusing and will clearly differentiate from Samuel L Jackson and Tom Waterhouse.
User ID not verified.
Do I need to be “entertained” or do I just want to know the odds?
User ID not verified.
This is all well and good, but I know what punters want
User ID not verified.
Much prefer this proposition as opposed to some well known connected bookie pretending you can trust him. The fact is most punters don’t know – so why pretend otherwise?
User ID not verified.
I like the Jack Russell spot.
I like that they’re a bit weird.
And I like that they’re not spruiking odds at every possible opportunity.
In a category that is completely out of control, this is slightly more responsible gambling advertising.
User ID not verified.