Whybins and Naked take top honours at ADMA Awards as Telstra’s Buckman is named marketer of the year
Whybin \TBWA Group was named ADMA’s agency of the year after its Grazed From Greatness campaign for MJ Bale picked up several trophies at the organisation’s annual awards night.
ADMA – the Australian for Data-driven Marketing Association – handed the Grand Prix to Naked Communications for its Steal Banksy campaign for Art Series Hotels.
And M&C Saatchi’s work for Google was also strongly recognised.
Telstra’s chief marketing officer Mark Buckman was named marketer of the year. ADMA presented an Outstanding Contribution Award to Rob Chandler, Head of Marketing Sciences at BMF.
Meanwhile freelance Damon Porter was named young creative of the year and Mercer Bell’s Maura Tuohy was named young marketer of the year. Clemenger BBDO Sydney CEO Andy Pontin was inducted into ADMA’s hall of fame.
The winners:ADMA Grand Prix
- Naked Communications – Steal Banksy for Art Series Hotels
Lester Wunderman Effectiveness Award
- George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society
David Ogilvy Creative Award
- M&C Saatchi/Mark – Build with Chrome for Google Australia
The ADMA Agency of the Year Award
- Whybin\TBWA Group
Gold Award Winners:
Financial Products and Services
- BMF – Investorville: the World’s First Investor for Commonwealth Bank of Australia
Social Media
- George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society
Charity and Not for Profit
- George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society
Creative Use of Technology
- Lavender Communication Group – In-Banner Pricing Power for Westpac
Dimensional Mail
- Leo Burnett Melbourne – Box of Curiosities for Arts Centre Melbourne
Art Direction
- M&C Saatchi/Mark. – Build with Chrome for Google Australia
Direct Response Digital
- M&C Saatchi/Mark. – Build with Chrome for Google Australia
Publishing & Entertainment
- M&C Saatchi/Mark. – Front Row for Google Australia & Sydney Opera House
Out of Home/Experimental
- Naked Communications – Steal Bansky for Art Series Hotels
Travel & Hospitality/Transportation
- Naked Communications – Steal Banksy for Art Series Hotels
Integrated Campaign
- Whybin\TBWA Group – Car Creation integrated campaign for NRMA Insurance
Insurance
- Whybin\TBWA Group – Car Creation integrated campaign for NRMA Insurance
Online Broadcast/Video
- Whybin\TBWA Group – Grazed on Greatness integrated campaign for MJ Bale
FMCG
- Wunderman – Share a Coke for Coca-Cola Australia
Flatmail
- Wunderman – Portraits for Art Gallery Society NSW
Linkedin
And we’ll done to Rob Chandler, Head of Marketing Sciences at BMF for the ADMA Outstanding Contribution Award:
It was the first award for the night!
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Well done to Ogilvy for another ‘Share a Coke’ achievement.
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Well done to all the winners and finalists. Great work.
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