Whybins and Naked take top honours at ADMA Awards as Telstra’s Buckman is named marketer of the year

Whybin \TBWA Group was named ADMA’s agency of the year after its Grazed From Greatness campaign for MJ Bale picked up several trophies at the organisation’s annual awards night.

ADMA – the Australian for Data-driven Marketing Association – handed the Grand Prix to Naked Communications for its Steal Banksy campaign for Art Series Hotels.

And M&C Saatchi’s work for Google was also strongly recognised.

Telstra’s chief marketing officer Mark Buckman was named marketer of the year. ADMA presented an Outstanding Contribution Award to Rob Chandler, Head of Marketing Sciences at BMF.

Meanwhile freelance Damon Porter was named young creative of the year and Mercer Bell’s Maura Tuohy was named young marketer of the year. Clemenger BBDO Sydney CEO Andy Pontin was inducted into ADMA’s hall of fame.

The winners:ADMA Grand Prix

  • Naked Communications – Steal Banksy for Art Series Hotels

Lester Wunderman Effectiveness Award

  • George Patterson Y&R Sydney - Signed Finds for St Vincent de Paul Society

David Ogilvy Creative Award

  • M&C Saatchi/Mark – Build with Chrome for Google Australia

The ADMA Agency of the Year Award

  • Whybin\TBWA Group

Gold Award Winners:

Financial Products and Services

  • BMF – Investorville: the World’s First Investor for Commonwealth Bank of Australia

Social Media

  • George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society

Charity and Not for Profit

  • George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society

Creative Use of Technology

  • Lavender Communication Group – In-Banner Pricing Power for Westpac

Dimensional Mail

  • Leo Burnett Melbourne – Box of Curiosities for Arts Centre Melbourne

Art Direction

  • M&C Saatchi/Mark. – Build with Chrome for Google Australia

Direct Response Digital

  • M&C Saatchi/Mark. – Build with Chrome for Google Australia

Publishing & Entertainment

  • M&C Saatchi/Mark. – Front Row for Google Australia & Sydney Opera House

Out of Home/Experimental

  • Naked Communications – Steal Bansky for Art Series Hotels

Travel & Hospitality/Transportation

  • Naked Communications – Steal Banksy for Art Series Hotels

Integrated Campaign

  • Whybin\TBWA Group – Car Creation integrated campaign for NRMA Insurance

Insurance

  • Whybin\TBWA Group – Car Creation integrated campaign for NRMA Insurance

Online Broadcast/Video

  • Whybin\TBWA Group – Grazed on Greatness integrated campaign for MJ Bale

FMCG

  • Wunderman – Share a Coke for Coca-Cola Australia

Flatmail

  • Wunderman – Portraits for Art Gallery Society NSW

Comments


  1. BMFer
    1 Nov 12
    11:48 pm

  2. And we’ll done to Rob Chandler, Head of Marketing Sciences at BMF for the ADMA Outstanding Contribution Award:

    It was the first award for the night!

  3. Anonymous
    2 Nov 12
    10:55 am

  4. Well done to Ogilvy for another ‘Share a Coke’ achievement.

  5. Inform Digital
    2 Nov 12
    1:55 pm

  6. Well done to all the winners and finalists. Great work.