Whybin\TBWA Melbourne taking home innovative media gold at the Clios for its GayTMs
Australian agencies have picked up another gold, silver and three bronze Clio Awards, with Whybin\TBWA Melbourne picking up the innovative media gold for its GayTMs campaign for ANZ Bank.
It is the second gold for the campaign, following its success in the outdoor category.
In the same category, Leo Burnett Sydney was recognised for its ‘Small World Machines’ campaign for Coca-Cola, taking home the silver award while CHE Proximity grabbed a bronze in the category for its ‘Alert Shirt’ for Foxtel.
I did like the ANZ ATM work, but also thought this Durex http://macarthursmutterings.wo.....-love-sex/ sponsorship worked hard to engage the target audiance beyond just the parade route
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