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Wicked Campers falls foul of ASB again for ‘get out ya tits’ slogan

wicked campers get out a tits

Image courtesy of The Little Backpacker

Wicked Campers has again fallen foul of the Advertising Standards Board (ASB) over the slogan “Get out ya tits and we’ll call it quits” painted on one of its vehicles which was deemed not relevant to the product being promoted.

The van featured a painted image of a woman on each side, one with her breasts exposed and the words “Pussy Cat” printed next to her, while the other slogan was painted on the back of the van.

A complaint to to the board read: “Besides the topless portrait??? Isn’t “Get out your tits or we’ll call it quits” enough? I think that’s pretty inflammatory as a breast-feeding mother”

Wicked Campers no longer responds to complaints to the ASB, which was noted by the board during the ruling.

The brand has previously been censured by the ASB for a Chuck Norris blowjob message, a pot smoking promo, “it’s better to be black than gay“, encouraging killing kangaroos, a menstrual cycle joke and snogging an aboriginal.

The board dismissed the complainant’s concerns that the ad was offensive to women who are breastfeeding, noting “although the drawing included naked breasts, there was no suggestion of breastfeeding”.

However, it did rule that there was “no relevance between the use of a bare chested woman and the hire of a campervan and that in connection with the word ‘pussycat’ and the text on the rear of the vehicle ‘get out your tits and we’ll call it quits’ did amount to an image that did not treat sex/sexuality and nudity with sensitivity to the relevant audience”.

The complaint was upheld.

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