Will newly respectable Naked join the MFA club?
Among those watching the Naked Communications takeover of Bellamy Hayden with trepidation will be the Media Federation of Australia.
In the past, Bellamy Hayden has been an excellent source of entry fees for the MFA Awards (which it has often converted to trophies) on the night.
Naked, however, is not even a member of the MFA having taken the decision when they launched that the company did not want to be seen as an old school media agency.
It will be interesting to see if new partner Phil Hayden persuades Naked to join the establishment and keep the trophies coming.
