News

William Hill on hunt for creative agency ahead of local launch next year

William HillUK bookmaker William Hill is searching for a creative agency ahead of a local launch of the brand into Australia next year, Mumbrella understands.

The parent company of TomWaterhouse.com, Sportingbet and Centrebet does not have a local presence under the William Hill brand, and sought to downplay the news suggesting it is a rumour following on from the purchase of TomWaterhouse.com, Sportingbet and Centrebet last year.

At the end of last year William Hill appointed UM to handle its media account, with Clemenger BBDO Melbourne picking up creative duties for its subsidiary brands apart from Tom Waterhouse, which is handled by Fenton Stephens.

Mumbrella understands the bookmaker is of the view there is room in the local market for another betting brand and has started talking to creative agencies ahead of a pitch for the business early next year.

In the UK the William Hill brand is handled by London-based agency Creature.

Miranda Ward

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.