Comments on: Wirra Wirra wine brand builds giant bottle made of corks

By: Andrew

Andrew — Tue, 16 Mar 2010 06:44:52 +0000

WW started phasing out corks ten years ago and we were wondering “where have all the corks gone?” People used to hoard them for the never completed cork board etc. A bit of Googling discovered some bizarre examples of cork art which got us thinking…We decided to create our own massive Work of Art – WW has a history of doing unusual things that don’t always fit the stereotype… So we put a call out for old corks and discovered that the Girl Guides collect and recycle them to raise funds, but this revenue has been hit by all the screwcaps. So what started as a quest to build something BIG, evolved into a bit of a cause-related awareness exercise for the GGs who by chance are enjoying The Year of the Girl Guide in 2010! Now we get to build our baby which is not a statement about corks, but a recognition of leaving them behind, the chance to create something interesting and to remind everyone that amid a lot of the gloom that surrounds our industry today, WW hasn’t lost site of our philosophy that “this should all be fun”.

By: Ella

Ella — Tue, 16 Mar 2010 04:22:51 +0000

Yes, you can hope they use cork!
If anyone wants to read a great newsletter, subscribe to Wirra Wirra’s. It’s always highly entertaining and their articles are great examples of superb storytelling, giving wine lovers – and anyone who encounters their brand – the opportunity to engage with them – the winemaking process, the designing of their labels, their team.

By: PM

PM — Tue, 16 Mar 2010 03:44:55 +0000

So, is Wirra Wirra still using corks?
I hope so, or this makes no sense at all.

By: version

version — Tue, 16 Mar 2010 03:37:41 +0000

I like it as an attention-grabbing piece of ambient, but I’m not quite sure what message to take from it.