Comments on: Witchery owns up: To Be Honest I’m A Hopeless Romantic, says lying actress

By: TRADE PRESS: Blood in the TV waters; car brand seeking media agency; M&C launches design house - mUmBRELLA

Fri, 13 Feb 2009 04:34:27 +0000

[...] paper also offers a catch-up on Naked and Witchery’s girl-with-the-jacket controversy. It features a piece penned by former Naked CEO Mat Baxter in defence of the stunt, which was [...]

By: Hitwise: Witchery doubled traffic with hoax video - mUmBRELLA

Hitwise: Witchery doubled traffic with hoax video - mUmBRELLA — Wed, 11 Feb 2009 02:04:35 +0000

[...] monitoring firm Hitwise says that Witchery, the brand at the centre of the girl-in-the-jacket controversy, more than doubled traffic to its site in the week that the row took [...]

By: DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site? - mUmBRELLA

Fri, 06 Feb 2009 21:14:06 +0000

[...] Heidi, the fake jacket girl? You can meet her if you like. Witchery is holding a do next Wednesday the February 18 at Will [...]

By: Naked publishes names of the journalists it hoaxed at mUmBRELLA

Naked publishes names of the journalists it hoaxed at mUmBRELLA — Fri, 06 Feb 2009 02:07:39 +0000

[...] well as the mainstream media outlets that covered the controversy, it names two journalists on its list – Caroline Marcus of Fairfax’s Sun Herald and Marnie [...]

By: everyday tale of life in the Aussie blogosphere… « Get Shouty

everyday tale of life in the Aussie blogosphere… « Get Shouty — Sat, 24 Jan 2009 22:55:50 +0000

[...] Clothing label owns up [...]

By: Tony

Tony — Fri, 23 Jan 2009 00:14:30 +0000

Aren’t “lying” and “actress” a little bit tautological? Surely, all “acting” involves “lying” – that is, pretending to be someone you’re not. It’s a bit like referring to “innocent victims” (as opposed to those who deserve it because they’re guilty).

By: Andrew

Andrew — Wed, 21 Jan 2009 06:07:22 +0000

I’m with jas – where do you start?

Even down to the cutesy ‘warm up’ shots at the start that someone went to to the effort to countdown over the top of to make it look more…what..set-up, contrived? wtf?

Notice Naked has been very defensive about it, they ought to be, it’s just shi*t.

By: carol

carol — Wed, 21 Jan 2009 05:38:26 +0000

This was a seriously pathetic and incredibly cynical campaign. besides that, anyone with one ounce of emotional intelligence could work out that it was one big fat lie after watching the video on YouTube. the girl couldn’t act her way out of a paper bag

By: Gary

Gary — Wed, 21 Jan 2009 05:19:41 +0000

They (Naked/Witchery) just keep lying to us…..she is NOT an actress!
Oh the humanity.

By: jas

jas — Wed, 21 Jan 2009 04:11:13 +0000

This whole concept is insulting on so many levels i dont know where to start and her acting 2nd time around is just as bad as the first. Still so scripted, still so fake and insulting

‘Lily’ did it because she likes a romantic (but still fictional and deceptive) story. Surely Really lily? just because your a romantic? not because theyre paying you? No apologies just ‘wow check out this jacket, available soon.

Even if a guy did venture into witchery to shop, $365 is too much for even a nice jacket

By: gkoya

gkoya — Wed, 21 Jan 2009 04:06:19 +0000

Is everything fake?…

Why strive for authenticity?
Because authentic stories tell themselves, over and over, without needing to be propped up.
Any agency worth its salt can make a viral-style campaign that’s really convincing.

Make it rough, by using actual amateur D…

By: David

David — Wed, 21 Jan 2009 02:53:41 +0000

I made it through 39 seconds. It was tough.

By: Boss of the agency behind the jacket video: you don’t need to be 100% truthful « mUmBRELLA

Wed, 21 Jan 2009 02:51:43 +0000

[...] morning fashion brand Witchery finally came clean about being behind the hoax, in which an actress appeared in a video claiming she was looking for a [...]

By: Brighita

Brighita — Wed, 21 Jan 2009 02:39:44 +0000

Have to agree with everyone here, the acting was cringe worthy and the whole thing just smacks of lameless! I wonder how many men this would have actually appealed to anyway?

By: pete

pete — Wed, 21 Jan 2009 02:35:22 +0000

What a naughty, shameless piece of muff that Heidi is.
ps. Those jackets are lame, Witchery is lame. What self-respecting male would buy stuff from a store their mum shopped at it the 80s, apart from gaybos.