Woman ditches her man to make a cup of tea in new Tetley ad

Tea brand Tetley has launched a female-targeted campaign in which a woman leaves her husband to make a cup of tea.

The campaign for the TATA Global Beverages brand – the first for Clemenger BBDO Melbourne – aims to break away from a ‘world of cosy bliss and escapism’ and pay homage to women.

Anthony Keogh, ECD of Clems Melbourne said: “It seemed like nobody was really acknowledging tea for what it is. It’s not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there.”

While the first ad, entitled ‘Leaving’ focuses on Tetley’s flagship black tea, following ads will showcase chai latte and  fruit and herbal ranges.

The campaign will be supported by print.

Credits
Client:  TATA Global Beverages
Marketing Manager: Gale McLardie
Brand Manager: Sarah Goff

Agency:    Clemenger BBDO Melbourne
ECD: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Nic Buckingham
Copywriter: Nick Kelly
Producer – TV: Sevda Cemo
Producer – Print: Sharon Adams, Benjamin Nash
Group Account Director: Ricci Meldrum
Account Director: Rhoda Berjaoui
Account Manager: Anna Godfrey
Strategic Planner: Sam Mackisack

Director: Brian Aldrich
DOP/Cinematographer: Jeremy Rouse, Freelance
Producers: Dave Thorne, Karen Bryson, Cath Anderson, Edward Pontifex
Production Company: Furlined (US) Finch Film Company  (Facilitating Prod Co.)
Editor:    Peter Sciberras, The Butchery
Flame Artist: Eugene Richards, The Refinery
Post Production Company: The Refinery
Music Composer/Arranger: Josephine Petrina, Electric Dreams
Music Production Company: Level Two Music /Electric Dreams
Sound Designer/Engineer: Paul Le Couteur
Sound House: Flagstaff Studios

Comments


  1. Tetley Tea Folk
    30 Apr 12
    2:16 pm

  2. The ‘dress hug’ is genius

  3. MsMiskin
    30 Apr 12
    2:25 pm

  4. Hahahaha…LOVE IT!!! Seen this guy before. He cracks me up every time

  5. BK
    30 Apr 12
    2:37 pm

  6. Genuinely funny. So rare to see that in and ad these days. Well done.

  7. Henry
    30 Apr 12
    2:51 pm

  8. Wow, an FMCG client that approved a clever creative concept…
    Loved the Ad, will probably buy Tetley on the way home tonight.

  9. Nat
    30 Apr 12
    3:59 pm

  10. That was great. I laughed. Made me want some tea by myself. Top points to all those people on the credits…. seriously though, it was great. Not what i would expect from a brand like Tetley

  11. Alison_F
    30 Apr 12
    5:10 pm

  12. It’s true! It makes me want a cup of Tetley!!

  13. Bettina
    30 Apr 12
    6:31 pm

  14. Is the man the same actor from Telstra’s Ern the small businessman ad..

    http://youtu.be/EG7gmjfnsYo

  15. mumbrella
    30 Apr 12
    6:37 pm

  16. And of course, Underbelly… http://www.youtube.com/watch?v=v9Jeio-wZBM

  17. Anon
    30 Apr 12
    6:45 pm

  18. That actor gets a lot of ad work!

  19. Bettina
    30 Apr 12
    6:57 pm

  20. That’s a funny video mumbrella.

    I am surprised though that Telstra’s attack lawyers haven’t gone after it, but I suppose one could argue the fair dealing exception to copyright law for parody or satire

  21. Chris P
    30 Apr 12
    8:31 pm

  22. This guy is getting some serious ad time!

    As well as the Telstra ad, he is also from the supercheap auto ad:

    http://www.youtube.com/watch?v=RPfX3omm3KI

    The WWF Earth Hour ad:

    http://www.youtube.com/watch?v=n8IghSRlDVs

    And a cadbury ad:

    http://www.youtube.com/watch?v=PGG1ojzZiVA

    How does he not have a logie yet?

  23. jean cave
    30 Apr 12
    9:27 pm

  24. I agree . . they nailed it. Good casting and obvious it is a pastiche from the onset.
    Wonder if ” I am taking a Tetley” will become part of the lingo?

  25. AJ
    1 May 12
    9:05 am

  26. Really well made. Great little ‘arm through dress’ reference to The Artist.

    Which beer company is going to do the same ‘Im leaving you for five minutes’ thing for their brew now?

  27. Hmmmm...
    1 May 12
    10:26 am

  28. dress hug scene is a beauty. pretty sure I saw it first in The Artist though.

    but that’s ok. advertising appropriates. always has, always will.

  29. Ex
    1 May 12
    10:26 am

  30. It’s all breakups down at Clems eh?

  31. Anonymous
    1 May 12
    11:26 am

  32. Love the dress hug:) that is classic….time for a dilmah tea break for me:)

  33. MsMiskin
    1 May 12
    11:02 pm

  34. FTA
    2 May 12
    1:02 pm

  35. Seen a few of his ads. Hadn’t seen that mash up before though. Pretty funny.
    Definitely seen him at Bell Shakespeare. He must be a lead in The Duchess of Malfi this year because they have used his photo in the promo image I saw online. Talented guy.
    http://www.bellshakespeare.com.....essofmalfi