Woolmark focuses on tough nature of wool in new global campaign from Host
Australian Wool Innovation has unveiled a global campaign for its Woolmark brand focusing on the tough nature of the material to reassure customers it is easy to care for.
Created by Host, the commercial features a ram running through the elements from a dry paddock, to the woods, through creeks and even through snow, ending with the tagline “Wool handles everything mother nature throws at it, so what makes you think it can’t handle your washing machine?”
The ‘Tested by Nature, Tested by Us’ campaign aims to correct the consumer belief that wool is difficult to launder and care for.
Rolling out globally over the next 12 months, the campaign runs across film, print, digital and point-of-sale and kicks off imminently in China, Hong Kong, Korea, Japan, UK, Italy and Germany.
Credits:
- Client: Jennifer Lau, Cathryn Lee, Australian Wool Innovation
- Agency: Host
- Creative Directors: Jake Rusznyak, Dennis Koutoulogenis
- Executive Producer: Ryan Swerdlow
- Production Company: Title Artist Management
- Post Production Method Studios
- Director/Photographer: Chris Searle
- DOP: Lachline Milne
- Retouching: Gerrie Barnard
- Production Company: Title Artist Management
- Post Production Method Studios
- Director/Photographer: Chris Searle
- DOP: Lachline Milne
- Retouching: Gerrie Barnard
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