Woolworths places emphasis on easy in new online shopping ads from Leo Burnett
Woolworths is promoting its online shopping portal with a series of three 15-second ads promoting the various functions of the website in an effort to highlight how easy it is to use.
The first of the ads focuses on saving money and features a middle-aged woman rummaging around her couch cushions looking for lost coins.
http://youtu.be/byLe3sNVBpE
The second ad focuses on how customers can track their order and features a man tracking his order whilst out on a run in order to be at home when the delivery arrives.
https://www.youtube.com/watch?v=jzJ28SydJ7Y
The third spot promotes how the online shopping portal can save a customer’s shopping list. Each ad finishes with the tagline “That is easy”.
https://www.youtube.com/watch?v=xh-ygWBRg7M&feature=youtu.be
Leo Burnett Sydney is Woolworths creative agency of record.
All ads are courtesy of Savvy Media Monitoring.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Horrifically dull ads. Showing a person using a service seems to be the creative benchmark these days. How’s that going to lodge in the memory or stimulate action? Have we learnt nothing over the years? Come on, surely we can do better than this!!!
Also…the Woolies brand is becoming more and more schizophrenic.
Is it about Fresh Food, is it about Cheap, Cheap or it is about Easy? Oh, it’s about all of those things! It stands for everything! It can be everything to everyone! Yes!
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I think these advertisements are innovative and exciting. Nice one!
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Jackson hit the nail on the head – as innovative and exciting as you’d expect in 1954
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Woolies would be better served spending their money on an online interface that actually works well enough to enable to buy products. Absolutely unuable! And yes the Ads are condescending and dull.
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Who did the new website? I’d like to congratulate them on winning Coles a whole slew of new business.
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