Woolworths promotes Jamie Oliver dinnerware and vouchers
Woolworths is promoting Jamie Oliver’s dinnerware which is exclusive to the supermarket chain in a 16-second TV commercial.
https://www.youtube.com/watch?v=lwTKo5F1uMU
The spot follows on from the supermarket returning to its ‘Fresh Food People’ positioning in a new brand campaign from Leo Burnett Sydney which only featured Woolworths ambassador Jamie Oliver right at the end.
Marketing experts were split on the reappearance of the positioning, with one describing it as a backward step and another proclaiming it a return to a proven winning formula.
Yesterday, media agency Carat retained the Woolworths media account in a three way shootout with GroupM’s MediaCom and Omnicom’s OMD.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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You need 5 stickers to save 50% of one item. You need to spend $20 to get one sticker. The offer runs until November. How many items do you think are in the average set of crockery? Do the maths to figure out the level of frustration many Woolworth’s customers are going to have.
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Wow. Just wow.
Hello Coles!
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Jamie olivers dinnerware set is plain and ugly, come on, you can do better than that and its overpriced. Aussies know better mate
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I love the crockery, however just simply can’t afford it by the time you spend the $100 to get one item at 50% off it makes for a very expensive dinner setting…would love to be able to buy the setting as a full set…even paying full price it would work out cheaper.
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This makes me angry! Greedy Jamie Oliver! A very plain coffee mug @ half price is $5! How dumb do you think we are???
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I am a regular woolies customer and never have been offered the stickers at East gardens nsw
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