Woolworths recruits The Monkeys to promote commitment to jobs creation
Weeks after Droga5 was dropped as Woolworths’ main creative agency in favour of Leo Burnett, the supermarket brand has unveiled new work from The Monkeys spruiking its credentials as an employer.
According to Woolworths, The Monkeys was given the assignment on a project basis.
The ad features young people who work for the company along with their parents.
The campaign appears to be designed to promote Woolworths’ credentials as a good corporate citizen. It comes as the brand faces a growing backlash to the Jamie’s Garden campaign which was funded by charging suppliers a 40 cents-a-crate levy .
The new ad ends with the tagline “Every day 87 young Australians spend their first day of work at Woolworths … and we are always looking for more” as it aims to highlight the company’s commitment to jobs creation.
Woolworths Limited CEO Grant O’Brien said in a press statement: “We are committed to growing our workforce and our new campaign celebrates our ongoing recruitment drive.”
Asked if The Monkeys was now on the Woolworth’s roster, a spokesman said the agency had been hired for a “discrete” project only.
Credits:
- Agency: The Monkeys
- Production Company: M.A.P
- Director: Derek Henderson
- Sound: Song Zu
- Post: The Editors
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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OK I’m gonna say it… In no way does that ad represent the demographics of the people at our local Woolies. And I live in whitebread, WASP, upper middle class area.
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87 Australia wide? wow….87? really….Australia wide?
Every day, less than 90 young Australians spend there first day at work at Woolworths.
They seem to be using more and more automatic check out operators, where the customers get no service, no smiling face, no “how are you today?,” and get to do all the pricing all the unpacking and packing and pay for it.
“Well, you can’t stop progress can you?”
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My partner always laughed at THE FRESH FOOD PEOPLE ads. On asking her why she found them amusing I was told that before joining the Navy her only job was at Woolies, on the meat counter. Her first day she was ordered to flush out a dozen trays of maggot infested chickens … she refused and lost her job. Here in Tasmania our local Woolies charges; for example, $9.95 a kilo for red capsicums, rarely have we seen them reduced. A farmers market in the neighbourhood frequently has the same produce at between 2.95 & 4.95. We call Woolies THE GREEDY PEOPLE. Anyway, just a little local gossip from down-under down-under.
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To be fair though I must give them credit for their ever increasing organic range of products.
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Who goes to Woolies for the service and the people who work there!? Everybody knows Woolies don’t give a crap either
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Woolworths. Day care for teenagers.
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