Woolworths unveils ad promoting sponsorship of tennis ballkids
Woolworths has kicked off a new campaign promoting its sponorship of the ballkids at a number of Australian tennis events as part of its partnership with Tennis Australia.
The TV ad, created by Leo Burnett Sydney, features a number of the ballkids, dressed in Woolworths branded green outfits, throwing and running to pick up pieces of fruit.
The supermarket will sponsor the ballkids at The Australian Open, the Australian Open Series, the Pro Tour and the ballkid training program and will work with Tennis Australia to enhance the program with the aim to increase registrations.
Woolworths will be providing training uniforms and a special thank-you gift and party at the end of the events.
Supermarkets chief marketing officer Tony Phillips said: “Woolies are the Fresh Food People and we are dedicated to inspiring a healthier Australia and feeding fresh talent.
“We’re delighted to be involved with some fantastic Aussie kids at one of the world’s great sporting events. The Australian Open ballkids showcase some talented young Australians who’ve worked very hard to get on the team which is recognised as the best in the world.
“We’re extremely proud to be able to help Tennis Australia with the ballkids program that promotes a healthy lifestyle, leadership skills and builds confidence, but most of all is great fun.”
This is from a top 10 world wide Chief Creative Officer as recently published in Creativity Magazine in the USA.
Amazing work. Well done.
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Jon Lajoie’s tennis ball campaign was definitely better
https://www.youtube.com/watch?v=EFTbHvPDWmo
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Proof they do freeze their oranges right there in that commercial.
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I can see the cricket sponsorship as the stumps would be zucchinis and the balls could be plums. Imagine if Woolworths sponsors the 2015 Mardi Gras. The mind boggles.
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@ By Ranking
Much harder on a real client.
On a real brief.
For an ad that will actually run with a proper media plan.
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Ver white bread, no girls , no ethic kids only white Australian male.
Come on Woolies I thought the world had moved on . Or maybe its just you who hasn,t
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