Woolworths use a dash of pink and Austin Powers in new online video
Woolworths is going pink in its latest marketing initiative which aims to highlight what’s new in its supermarket stores.
A pink “New” shelf talker features in the video shared on the supermarket’s Facebook page, which sees a dance troupe of men and women dressed in pink dancing through the supermarket’s aisles to the theme song of Austin Powers.
Post by Woolworths.
The post has not been well received on Facebook, with many users suggesting the money used for the ad should have been injected into staffing across its stores.
Leo Burnett Sydney is Woolworths’ creative agency of record.
The Austin Powers theme song:
All these ads do is make me want to shop at Coles – hate the “Cheap Cheap” Samantha Jade ad and this one too.
User ID not verified.
Aldi rocks. Apart from their recent big miss spacelab ads, comms are solid. Under promises and delivers.
User ID not verified.