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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
World exclusive: Someone famous was in the same restaurant as me
Today Dr Mumbo asks the big question:
Is this the worst front page story an Australian daily metro masthead newspaper has ever produced?
March 19th, 2010 at 12:07 pm
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Comments
19 Mar 10
12:09 pm
Yes.
19 Mar 10
12:10 pm
hmm really expected more from the hard hitting news journal that is MX
19 Mar 10
12:11 pm
If only I’d known that was all you needed to get a front page – I would have had dozens! This entire article should only have ever appeared on her Facebook page…
19 Mar 10
12:12 pm
I thought that when I saw it – but it made me pick it up… Very lame though
19 Mar 10
12:15 pm
She’s been doing it for years
19 Mar 10
12:15 pm
No worse than the Daily Tele having a test drive of Lara Bingle’s Aston Martin on their front page!
19 Mar 10
12:16 pm
I guess Rupert was right, people will have to pay if they want quality journalism.
19 Mar 10
12:17 pm
Thursday night is blokey payday night, yeah? This is just mX,‘s equivalent of lingerie waitress happy hour. Blonde chick on front page? “Mission Accomplished”, as they say.
19 Mar 10
12:18 pm
@buckle,
Such wisdom in those words – definitely the way things are heading, particularly online.
Question is: would you pay for mumbrella?
19 Mar 10
12:24 pm
I am such a bad photo journo. I was on the rooftop of Oxford Hotel for Mardi Gras Parade time lapse. George Michael was there the whole time I didn’t give a toss.
19 Mar 10
12:42 pm
I’m not privvy to the inner workings of print media, but how does “Hmm slow news day. I know, put me on the front page!” actually make it all the way up the chain of command and still get the nod?
Can’t imagine it goes down too well with your colleagues either.
19 Mar 10
12:46 pm
In health shorthand Mx stands for menstruation… so that this make this paper a rag??
19 Mar 10
2:18 pm
I enjoyed the article. MX is a free ‘light reading’ paper for city commuters – after a day at the office I would think most people enjoy reading ‘fluff’ pieces. I would much rather read about a journalist’s experience partying with Madonna and her entourage than about Lara Bingle.
19 Mar 10
3:50 pm
Yes…picked this up yesterday and was DISGUSTED…thanks for covering the abismal “journalistic” skills of this “news”paper.
19 Mar 10
3:55 pm
Not sure those have to be our only choices, @Sheena. I think reading mX actually can make you dumber.
Whenever I am desparate on a train [i.e., bookless, without BlackBerry/iPhone, and there's a boring looking person opposite] I pick up mX. I always feel a little bit sick afterwards. I think it is from swallowing dead brain cells. They’re like sea water in that way.
19 Mar 10
3:56 pm
At least they got the pitcure hierarchy right – hero the shorts! I think this journalist has a bit of Tyra Banks Syndrome
19 Mar 10
3:56 pm
I saw Russell Crowe at Cafe Zoe in Surry Hills a few weeks ago, in fact he’s probably been talking about me continuously as the girl that walked past with the retro 80s glitter sunglasses on, just like I’m sure Madonna rushed out to buy a pair of those dodgy blue hotpants! I posted my brush with fame in my Facebook status update but it was probably about as interesting to my friends as I found reading this cover.
@Other Andrew; I’d pay for Mumbrella, it’s the legitamate way our whole office takes a break from the daily drudge as none of us are smokers. Mumbrella is the unofficial smoko in our office!
19 Mar 10
3:56 pm
Buckle, you dickhead, mX is FREE!
19 Mar 10
4:26 pm
It was the worst pair of shorts ever featured on the cover of a newspaper.
I couldn’t get past that atrocity to reading the actual article.
19 Mar 10
4:38 pm
Surely those shorts are no worse than this pair of shorts on Samantha Fox?
Well, it’s Friday…
19 Mar 10
4:39 pm
Oh, dear Anonymous. You’re not reprezzenting for mX readers – then again, maybe you are.
19 Mar 10
4:45 pm
I must be dyslexic….I thought it said “Madonna walks into a bra!”
19 Mar 10
4:49 pm
Meh, it’s trash, but it’s Mx, what do you expect? I agree with Sheena, it’s vitriolic crud aimed at the lowest common denominator but at least they know their audience.
Meanwhile, it may be the worst front page story an Australian daily metro masthead newspaper has ever produced, but it’s also an awful picture – buy a scanner, Tim.
20 Mar 10
2:14 am
It’s good to know we have alternative afternoon papers to the Murdoch press!
20 Mar 10
1:35 pm
not sure MX is a newspaper. Newspapers require news generally.
MX to me seems like stuff that makes you forget your day at work and gives you inane stuff to talk about once you get home.
20 Mar 10
2:34 pm
Mx is the only paper you can read and know less than before you read it.
22 Mar 10
1:13 pm
Yeah Buckle – Ya Dickead!
Yikes…
4 Apr 10
1:13 pm
@ Anonymous – that was precisely Buckle’s point – mX is free… and therefore lacks quality… what don’t you understand?
4 Apr 10
6:16 pm
Mx should pay to clean up the mess they create in our afternoons or pay for recycling bins in train stations. Cityrail shouldn’t allow this. Go to a newsagent and buy something worth taking home, people.
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