‘World is fukt’ advertising
Since Dr Mumbo’s colleagues, last week, broke the story of how The Australian Financial Review put the phrase “World is Fukt” on their front page in Western Australia the story has gone global.
Not only have the likes of Buzzfeed and The Guardian covered it, but the story has appeared in publications, as far afield as, The Times of India, The Malaysia Chronicle, and what is perhaps Dr Mumbo’s favourite, The Himalayan Times.
However, the true sign that a story has reached the popular consciousness is when it appears in advertising…
Anyway congrats to the folks at the Australian Financial Review who are now part of the #brainfall campaign for Dare Iced Coffee on Facebook.
shame they got in before burberry could. I mean, talk about trashing the brand value of fukt. French Connection would have paid bigtime but no, its now down to chocolate malted, the traditional haunting ground of sad ads with big chests for young men.
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