Three agencies face off for $7m World Vision media
Three agencies will face off for the media account of one of Australia’s most high profile non-governmental organisations (NGOs) World Vision Australia, Mumbrella can reveal.
The pitch for the $7m media account is thought to see Mediabrands agency UM as the incumbent up against Omnicom’s PHD and DentsuAegis’ Vizeum.
All agencies approached declined to comment but as Mumbrella reported, last week, the NGO has confirmed that it is reviewing its media spending.
“The contract with our current agency UM comes to an end early next year,” a World Vision spokesperson told Mumbrella last week. “We want to revisit our media needs and as part of our due diligence we will go through a tender process.
“We have invited UM to be part of this.”
According to Nielsen, World Vision Australia had a media spend of $7.7m in the 12 months to September 2014.
Nic Christensen
