Comments on: World Vision seeks the smell of Old Spice’s viral success

By: Anon

Anon — Mon, 26 Jul 2010 00:09:53 +0000

Nice attempt to follow on. Who directed Tim not to look straight to camera? What a shame. It’s completely distracting and foregoes the compelling presence of the Old Spice guy “talking directly to me”, making the medium personal.

If they have a second camera cut, I would strongly recommend they re-edit this and get it right. At the moment, its slightly off target. Other than that, shoot it again.

But good on Tim for being brave enough to do it!

By: Claire

Claire — Fri, 23 Jul 2010 03:56:30 +0000

P.S @krangsquared – thanks for the advice, clicked on it to see who this funny Lavinia was… great, now the IT department are going to think I am looking at porn which will be brought to the attention of my boss and now I may get fired cos I have done something wrong according to the IT protocol…. oh well, didn’t like it here much anymore anyway…

By: Claire

Claire — Fri, 23 Jul 2010 03:48:27 +0000

As a child sponsor I am pleased to see that a lot of money wasn’t wasted on production, getting an actor etc etc… I would be worried if my contribution to looking after a child was actually being spent on big production TV commercials (and yes, before anyone starts I know they have ‘real’ TV commercials out there..). Good on them for trying to reach the social marketing audience, for jumping on the back of a campaign that is well recognised (and I knew before reading the directors comment that they would have run it past the powers that be, they aren’t dumb) and good on Tim for getting behind the company and rolling his sleeves up (or taking them off completely!), and whilst not all of us are excited about seeing him in just his bathroom, who cares!! People are talking about it, so instead of complaining about it why not put your hand in your pocket and help look after a child that needs it…. it’s less than a coffee a day…. And no I don’t work for any child sponsor program…

By: edster

edster — Tue, 20 Jul 2010 12:40:29 +0000

Lavinia:

Dear Sir and/or Madam

Just to clear up your questions and let you sleep better, the WTF was directed to the ad, to you, your post and your web link.

I dare not slip back under another rock for fear of running into you but thanks for the reminder that I’m actually online. Sometimes I forget what a screwed up place this really is.

luv ya

By: alexofmelbourne

alexofmelbourne — Tue, 20 Jul 2010 11:31:23 +0000

Keith and Tim, awesome work!

By: SL

SL — Tue, 20 Jul 2010 09:21:58 +0000

It’s great. What’s with all the negativity?

By: OtherAndrew

OtherAndrew — Tue, 20 Jul 2010 05:18:07 +0000

I reckon getting an audience of 17 500 people (well, that number of views, anyway) makes this a success. Kudos to Tim and the team.

By: Long time listener, first time caller...

Long time listener, first time caller... — Tue, 20 Jul 2010 02:48:31 +0000

*or woman even…

By: Long time listener, first time caller...

Long time listener, first time caller... — Tue, 20 Jul 2010 02:48:14 +0000

@krangsquared Hahahaha! That’s nice – I like that!
Give that man a job at World Vision!

By: krangsquared

krangsquared — Tue, 20 Jul 2010 02:28:24 +0000

@Longtime : If you click on the link for Lavinia’s username, I think you’ll get an idea what you can get for that $75. =) Love you long time!

By: Long time listener, first time caller...

Long time listener, first time caller... — Tue, 20 Jul 2010 02:23:41 +0000

Lavina – I can’t stop laughing! 75 bucks for 30mins? You can’t buy a junior art director for that kind of money!

By: Flow

Flow — Tue, 20 Jul 2010 00:45:39 +0000

Lavinia, you are my hero x

By: Mike

Mike — Mon, 19 Jul 2010 23:56:17 +0000

Me thinks too many World Vision marketing employees are driving the ‘positive’ discussion here.

By: Sarah

Sarah — Mon, 19 Jul 2010 23:47:37 +0000

Lavina – I think you’re the one that doesn’t get it… You donated to Greenpeace for christs sake. I would hardly call that an ‘extremely effective’ ad for World Vision when you feel compelled to donate to a completely different not-for-profit!

I also don’t believe that World Vision purposely made it look cheap. I think they were trying to create a great video and just didn’t have the ability internally to produce something up to scratch. It’s a shame because I think the concept was good but the execution has let it down.

By: Mike

Mike — Mon, 19 Jul 2010 23:40:14 +0000

what were they thinking? wrong, wrong, wrong.