World’s biggest adblocker Adblock Plus hits 100m users
The world’s largest Adblocker Ad
The announcement:
Today, on stage at the TechCrunch Disrupt Conference in Brooklyn, our co-founder Till Faida announced that we now have more than 100 million active users (by “active users” we mean “active installations,” i.e. you may be counted as more than one “user” if you’ve got ABP active on multiple devices). These are our latest numbers, which we’ve been working for months on getting more accurate without breaking our strict privacy policy. Harder than it sounds … Happily, we’ve got some stupid smart data scientists who’ve figured out a way to get an accurate estimation.
While user numbers in countries where ad blocking is fairly well-known, like Germany and France, are pretty stable, in countries like the US and UK people are really coming on to the benefits of taking back control of their online experience.
If you are reading these words and aren’t yet part of the 100 million club, climb aboard! We really encourage you to click over to the extensions or add-ons gallery of your favorite browser – we’re available on almost all of them – and install Adblock Plus on your desktop. Just look for the (original) red stop sign with ABP letters.
And on your phones and tablets, you can find us in Apple’s App Store as an add-on for Safari mobile or as a complete, ad-thumping browser – see Adblock Browser. If you’re on Android, check out Adblock Browser on Google Play.
Finally and most importantly, a big THANK YOU to all of our users! Every day that we come in to work, you inspire us to work harder.
Here’s to the next 100 million!
Source: Adblock Plus press release
i’m a student doing a dual degree in IT and Business (marketing) so i see this from both sides.
The marketing side of me wants my banner adverts to be noticed so we do things like make them jump, make noise and flash. but the IT side of me knows about banner adverts serving up malware, adverts that detract from the content by jumping, flashing and making noise.
i honestly think banner adverts are dead. the click thoughs are low and the returns are low. 100 million using add blocking is simply the tip of the iceberg. it will get much worse. and it’s all of the ad industry’s making.
User ID not verified.