Comments on: Wrigley’s TV ad angers banana industry

By: John Grono

John Grono — Wed, 11 Nov 2009 05:49:54 +0000

Funny that … I’m the same with “SHG”.

By: SHG

SHG — Wed, 11 Nov 2009 05:44:57 +0000

I instantly side against anyone in communications who uses the acronym “TVC”.

By: Still going bananas at Wrigley - mUmBRELLA

Still going bananas at Wrigley - mUmBRELLA — Wed, 11 Nov 2009 03:51:14 +0000

[...] you’ve been following the story you’ll know by now that Horticulture Australia has lodged a complaint with the Advertising Standards Bureau in a bid to get the Wrigley’s ad either amended or [...]

By: Tony Richardson

Tony Richardson — Wed, 04 Nov 2009 05:24:20 +0000

From a purely ‘communications’ point of view the banana was quite distracting.

Consumers don’t see random foods. They see bad stuff (Doughnuts, coffee etc) that Extra can clean up.

Then they see a banana – natures wonder food. It’s confusing!

The banana trips me up every time.

By: MsUnreliable

MsUnreliable — Wed, 04 Nov 2009 05:15:30 +0000

Awww I love the Wrigley’s banana! He’s so cute and sneaky, like a little Nani Ninja. Tooth decay or otherwise, bananas hardly make for the most pleasant breath either, so I’m leaning towards the Oversensitive Basket at the moment.

Meanwhile, am I the only one unimpressed by Solo’s most recent can-crushing ad in which “Hip Looking Dude” kicks a can, misses the bin, then just leaves it there? Say what? Someone get Ian Kiernan on the line!

By: John Grono

John Grono — Wed, 04 Nov 2009 05:12:14 +0000

Ripestuff … good to see your education bore fruit!

By: David@luvyawork

David@luvyawork — Wed, 04 Nov 2009 05:01:43 +0000

Nice PR leverage, if anyone picks up the story.

By: Michelle Beveridge

Michelle Beveridge — Wed, 04 Nov 2009 04:30:13 +0000

I am disgusted at the depiction of bananas as unhealthy. ANY food causes tooth decay if you DO NOT brush your teeth 3 times a day…did they research this…and were the test subjects people who they are sure brushed their teeth 3 times a day? Besides wasn’t their research recently that some types of artificial sweetner causes some types of cancer…Get with it….I have allergic reactions to artificial sweetner and have NEVER bought Wrigleys chewing gum ever since so THERE! I totally support Australian Banana’s call to NOT run this information or advertisement coz it’s full on B/S!

By: Nick

Nick — Wed, 04 Nov 2009 03:18:26 +0000

Ripestuff – bravo

By: Ripestuff

Ripestuff — Wed, 04 Nov 2009 03:12:31 +0000

Well the banana industry was clearly ripe for a fight after the previous junk food issue (the Mars Bar ‘incident’).

This peeling from the industry group will certainly give Wrigley’s something to chew on …

They were bananas to include it….

By: sven

sven — Wed, 04 Nov 2009 02:56:48 +0000

Are bananas really that sensitive, or did they just see this as a free PR opportunity?

By: Richelle Gillett

Richelle Gillett — Wed, 04 Nov 2009 02:27:55 +0000

I was wondering if there was going to be any reaction re the inclusion of the banana – it did strike me as odd.

By: Tim Bennett

Tim Bennett — Wed, 04 Nov 2009 01:49:11 +0000

Nice extra bit of promotion worked into Pemberton’s response.

By: adwrighty

adwrighty — Wed, 04 Nov 2009 01:36:17 +0000

Were they happy with the aids council of NSW’s depiction of banana’s? http://www.acondom.org/

By: Matt Granfield

Matt Granfield — Wed, 04 Nov 2009 01:24:33 +0000

Banana chewing gum. Problem solved.