Wynns wine campaign goes into prehistory
Wine brand Wynns Connawarra Estate has launched a new position around the message “It’s all a matter of time”.
The press and in-store campaign – which emphasises the story of the soil the grapes grow in – has been created by DDB Melbourne.
Wynns Coonawarra Estate’s global brand business manager Emily White said: “Coonawarra is internationally one of the most distinct wine regions, with its terroir formed over millions of years of geological activity. We are excited to present this evolution in an insightful way for our consumers.
Darren Spiller, ECD at DDB Melbourne, said “The aim of this campaign is to get our loyal audience to fully appreciate and understand why Coonawarra Estate is such an incredible and unique place.”
Campaign Credits:
- Agency: DDB Group Melbourne
- Darren Spiller, Executive Creative Director
- Jim Ritchie and Rob Beamish, Creative Directors
- Scot Van de Driesen and Adam Fine, Creative Team
- Julian Wolkenstein, Photographer
Cream Studios, Retouch Artists
- Ian Forth, Executive Planning Director
- Justin Arnold, Group Business Director
- Katya Urlwin, Senior Account Manager
Client: Treasury Wine Estates
- Simon Marton, Managing Director, Treasury Wine Estates Wolf Blass BBU
- Emily White, Global Brand Business Manager, Wynns Coonawarra Estate
Media: Mediacom
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