Gordon Ramsay does household chores for Perfect Italiano ad

Gordon Ramsay in new Perfect Italiano ad

A new ad for a cheese brand sees Gordon Ramsay unhappy about being usurped in the kitchen.

The campaign for Fonterra’s Perfect Italiano shredded cheese carries the new tagline ‘No celebrity chef required’ as Ramsay offers his culinary services to a busy mother but winds up doing other chores.

The TV ad was created by Clemenger BBDO Melbourne.

Tony Tyree, Perfect Italiano category marketing manager said: “The concept of ‘No celebrity chef required’ really brings to life what Perfect Italiano is all about – helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese.”

Clems Melbourne ECD Ant Keogh said of working with Ramsay: “I’m hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production.”

The 30 second clip is accompanied by 15 second version.

Production was from Curious Film’s Brendan Gibbons.


  • General Manager – Marketing & Innovation FBA; Chief Marketing Officer, ANZ: Brad Cook
  • Category Marketing Manager – Cheese & Spreads: Tony Tyree
  • Senior Brand Manager: Sally Hooper/Dean Crawford
  • Assistant Brand Manager: Kirsty McMahon


  • National Creative Chairman: James McGrath
  • Executive Creative Director: Ant Keogh
  • Creative Directors: Julian Schreiber, Tom Martin
  • Art Director: Luke Thompson
  • Copywriter: Seymour Pope
  • Agency Producer, TV: Sevda Cemo
  • Strategic Planner: Michael Derepas
  • Group Account Director: Andrew Drougas
  • Senior Account Manager: Kelly McBride


  • Director: Brendan Gibbons, Curious Film/Station Films
  • DOP/Cinematographer: Paul Cameron
  • Editor: Luke Haigh, Curious Film
  • Producer: Tara Riddell, Curious Film
  • Partner/Executive Producer: Michael Di Girolamo, Station Films
  • Partner/Executive Producer: Caroline Gibney Station Films
  • Production Company: Curious Film
  • Post Production Company: Curious Film/Method Studios  (Offline & Grade)
  • The Refinery (Online)
  • Flame Artist: Eugene Richards, The Refinery
  • Sound Designer/Engineer: Paul Le Couteur, Flagstaff Studios
  • Sound House: Flagstaff Studios


  1. Adam
    19 Feb 13
    3:00 pm

  2. Like it.

  3. Cheesed
    19 Feb 13
    3:21 pm

  4. Another hilarious Luke & Sey piece!

  5. Richard Moss
    19 Feb 13
    3:35 pm

  6. I love it. Just wash those F***king dishes Gordon.

  7. Freditorial
    19 Feb 13
    3:38 pm

  8. So simple. So good.

  9. Tara
    25 Feb 13
    9:51 pm

  10. Please can someone identify the actress? It’s driving us crazy that we can’t remember what she was in! I see her as a villain or bitchy at least…

  11. Jade
    28 Feb 13
    10:17 pm

  12. It’s driving me crazy too! What was she in??

  13. Tara
    1 Mar 13
    11:25 am

  14. Jade I found her! I rang the production coy! So sad 😉 Her name is Rachel Gordon and she was in Blue Heelers, Neighbours and Home and Away… I think she was a nasty character when Jack and Martha were prominent… Settles the fight with my husband as she is definitely not in Packed to the Rafters as he thinks!