Yahoo!7 and Nine News launch new news sites in beta

yahoo7nine msnYahoo!7 and NineMSN have launched new websites for their respective news brands. The sites are available to some users in beta ahead of of the official launches, both of which are slated for mid-October.

Nine emphasises the speed of its news offering, with an “up-weighted focus on breaking news faster” according to a press release. The other key changes are increased use of video with more Nine News TV integration, better ease of sharing and the use of “most talked about” rankings for stories, along with a new format for mobile and tablet.

The Nine beta site uses the Sitecore content management system and also offers new ad units and formats, including mobile and video. A new scrolling ad format will stay in place as the reader scrolls down the page to increase its visibility.

Features emphasised by Yahoo7! include better search and easier access to email, a longer page to showcase more content and mobile optimisation. The new features for advertisers include sponsored content modules to make it simpler to create branded destination sites. Advertisers will also be able to sponsor content relevant to the brand, with ‘brought to you by’ logos appearing on news items.

The Yahoo!7 beta will be available in a couple of days’ time.

Ninemsn news beta site

Comments


  1. Ben
    24 Sep 12
    2:26 pm

  2. Mumbrella, I think you’ve confused yourself with your headline in an effort to use the word News as many times as possible.

  3. Shamma
    24 Sep 12
    3:06 pm

  4. headline needs fixing

  5. mumbrella
    24 Sep 12
    3:43 pm

  6. Thanks Shamma – fixed.

    Cheers,

    Tim – Mumbrella

  7. Kind of unimpressive
    25 Sep 12
    8:00 am

  8. That ninemsn news site is pretty pedestrian… If it’s only the news site no one will see it anyway because most traffic goes to the home page. See USA Today for a wow news site design.

  9. blc1981
    25 Sep 12
    2:25 pm

  10. An ‘up-weighted focus’?
    Awesome use of senior-upper-middle-management-speak there.

  11. Phil Dobbie
    25 Sep 12
    6:49 pm

  12. Breaking news. Social share. Video. Why didn’t everyone else think of that. Oh, they did.