Yahoo7 announces InMobi as exclusive mobile advertising network partner
Yahoo7 has announced a partnership with independent mobile advertising company InMobi following a competitive pitch.
The announcement:
Yahoo7 has today announced an exclusive mobile publisher partnership with the world’s largest independent mobile advertising company InMobi, after a competitive pitch. As Yahoo7’s exclusive mobile advertising network partner, InMobi will have access to monetise a select pool of Yahoo7 mobile web inventory.
Paul Sigaloff, Commercial Director, Yahoo7 said, “InMobi continues to show strong growth in mobile advertising making it a great partner for Yahoo7 to ensure we are monetising all of our growing mobile audience.”
Yahoo7 will join an extensive network of premium publishing partnerships held by InMobi in Australia, such as NineMSN, Shazam, Mamamia and ESPN.
Richard Knott, Business Development and Operations Director at InMobi Australia and New Zealand, said, “Partnering with Yahoo7 further expands the opportunities InMobi offers advertisers in Australia to access premium mobile audiences at scale.”
“Yahoo7’s sales team will remain the only place to buy sponsorship opportunities, integrated opportunities, in-app inventory and all tablet inventory.
Source: Yahoo7 media release
Yahoo7 are in a commercial frenzy, release after release, that is obvious. The fact is their content is tripe. Until they fix that they’ll never be able to take on fairfax or news.
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I’ve generally been in favor of many of Yahoo’s recent decisions, but I do think they could do better than InMobi. Millennial Media and Airpush are so far ahead of InMobi in some ways that I can’t help but think there were better partnership opportunities out there.
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