Yahoo!7 invents the drive-through internet
Dr Mumbo was bemused to see Yahoo!7 is claiming to have invented drive in movies, on the internet.
When he looked into it it seems what they have actually done is build a webpage for it’s PLUS7 player for a client campaign themed around “drive in movies” sponsored by carmaker, Toyota.
Looking at the new site Dr Mumbo wonders how he never realised a car is actually “A great place to raise a family (and watch a movie)”. He will definitely visit the new drive-in on his next date, as soon as he can find a new stand for his iPad to prop it up on the dash of his Bentley.
Romance will definitely blossom with movies like Annie, The Muppets Take Manhattan and The Swan Princess to choose from, although as the new page will only available for three months so he needs to get some serious Tinder action happening soon.
You have to wonder what other creative and commercial partnerships they will come up with in the future. Dr Mumbo would personally like to see campaigns like “The internet is on computers” in partnership with a tech firm or possibly the even a more creative option of partnering PLUS7 content with Heinz for “ketchup TV”.
