Yalumba celebrates its heritage in new campaign from KWP
Australia’s oldest family owned winery Yalumba is celebrating its 165 year history and heritage in a campaign that aims to capture the essence of the brand.
Created by Adelaide-based creative agency KWP Advertising, the campaign is running in consumer and trade publications with full page ads which are complemented by online video content.
Yalumba national marketing director Matt Taylor said in a statement: “‘For the love of wine’ is more than just a pithy slogan, it’s an articulation of our sole reason for being. When you measure everything we do against that statement, it rings true.”
The online videos matches each of the print ads, with the videos a longer form version of the same message.
Credits:
- Creative Director: James Rickard
- Creative Team: Corey Swaffer, Michael Gagliardi
- Media Team: Lucy McFarlane
- Account Team: Tristan Glover, John Baker
- Agency Producer: Micky Grant
- Finished Artist: Jodie Kunze
- Director/Photographer/DOP: Andreas Smetana
- Production Producer: Natalie Loveridge
- Client Team: Matt Taylor, Jacinta Morris, Claire Doughty, Anna Gillman
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Don’t get how “for the love of wine” comes through in half these executions and I work in the wine industry!
Doesn’t tell me any more about the essence of the brand at all. The only vaguely decent version is the family one but even then you’d need to know who the hell the people in the ad were to fully understand otherwise they could just be actors. Pretty dull all up I reckon.
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