Yellow Brick Road rushes out home loans campaign after Macquarie Bank deal
Smash your home loan
Mark Bouris-backed financial services company Yellow Brick Road has launched a new campaign to promote its new home loans.
The campaign follows a deal between Yellow Brick Road and Macquarie Bank last week to become a major player in Australia’s residential home loan market.
A fast turn-around TV ad, which invites consumers to ‘smash their home loan’, was shot last Monday and on-air a few days later. The agencies behind the campaign were independents dcb advertising and communications, and 12.20.
The ads will run on Nine and will be followed up with press, print, digital, social and in-store marketing.
Credits:
Client Yellow Brick Road
Agency dcb advertising and communications
Creative 12:20
Producer David Steindl
Production Company Daily Planet
Director Craig Chapman
Audio Nylon
