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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
You say mistook, I say misled
Sydney’s Daily Telegraph Confidential column had a nice little scoop, with Chris Lilley confiding that his follow up to Summer Heights High will soon air on the ABC.
But how on earth can the paper have landed such a scoop for the man it describes in the article as “uber-shy”?
The clue comes in the phrase: “Lilley mistook a Confidential staffer for a punter in Melbourne”
Dr Mumbo suspects that Lilley isn’t in the habit of accosting random members of the public to tell them his plans, what with him being uber-shy and all. So perhaps a more accurate phrasing would have been ”Our Confidential staffer pretended to be a punter”.
Dr Mumbo
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Comments
26 Aug 09
7:36 pm
Yes Dear Dr. Nothing’s changed; never has and never will with this tabloid “scrag”. Even though Lilley’s humour is not quite mine; we all recognize that he is a brilliant innovative world-class talent that should be nurtured, sustained and supported. No wonder the media’s reputation is going downhill fast; there was indeed a time when newspaper, radio and television “writers and reporters were proud to call themselves journalists. But this type of gutter journalism, mis-reporting and/or gross mis-representation is all too prevalent in the media today – witness THE SYDNEY DAILY TELEGRAPH, A CURRENT AFFAIR and TODAY TONIGHT as prime examples of mass media representing themselves as something else. The standard of reporting, sticking to the AJA and OZ PRESS COUNCIL standards as the ones to aim for and attain are, sadly, long since gone.
Why doesn’t the management of the “TELE” take a leaf out of its sister tabloid THE HERALDSUN in Melbourne. It had a reputation of “running fast and loose with the truth” before the turn of the century, but has now evolved to a stage where it is at least on a par, if not ahead of the pondorous MELBOURNE AGE for standards of truth in reporting and quality of journalism. And because of its stature as the largest-selling newspaper in Australia, thrashing Sydney’s tabloid flagship and achieving this in a much smaller marketplace,
If anyone doubts me, just ask the “old heads” in the press area. Not just the Laurie Oakes of this world; also try the ‘grizzled’ sub-editors and Leader writers of any paper, who will certainly back this up convincingly. The HERALDSUN has certainly regained respect ; sadly the TELE hasn’t and doesn’t even look like getting close to it. The citizens of NSW are much the poorer for it.
26 Aug 09
10:05 pm
Crikey.
It takes quite something for the first comment to be longer than the original article, even on Mumbrella.
Gossip Reporter In Tawdry Lie Scandal Shocka!
becomes a polemic on the decline of journalism.
The ugly bit which guts me to the core is that people buy / watch this stuff. If they didn’t, it wouldn’t be there.
Now let the “race for the bottom” debate start…
26 Aug 09
10:21 pm
ADGRUNT; you are so right. But upon reading that garbage; as one who is more thn a bit “old-fashioned” (obviously), I took great offence at that scurrilious report. We all know ;that it is just another crappy one in the annals of so-called ‘journalism”; but society must take a stand sometime. But I bet that it will not even draw more than another one or two responses; if that. Let’s hope; and see.
26 Aug 09
11:02 pm
Graeme,
I’ll momentarily take my acerbic hat off. Your response is correct and heartfelt as I echoed, but I suspect that the place we should both start is at the top, not the bottom.
Telling anyone that gossip columns are full of bottom-feeding, rumour mongering, moronic twaddle is obvious and indeed why they’re read and have been in various forms for millennia. Hey – I read them occasionally, but expect lower professional standards than say the cartoon strip or the horoscope.
So the greater and more serious issue that you touch on of journalistic dumbing down, tabloid sensationalism, political sway etc is sadly unlikely to get much comment around this topic – right site, wrong article.
Wait until the morning. It’ll be Thursday, so everyone should be alert by now…
26 Aug 09
11:12 pm
Thank you ; again you are “spot on”. It is only, after all, a “sleaze page” dressed up and falsley promoted “as news”. But it says two things to me, being: 1) the standard of reader is lower than ever, and 2) even though this is a “goss” section unreservedly, the whole mis-representation of the paper to the poor young man was typical of the “gutter journalism” practised in Ezra Norton’s heyday. and when One adds that this standard is replete throughout the pages of that paper with headlines that the Washington Post would be proud of; I just shake my head sadly.
Let’s hope that the new young “journos” coming through now do at least aspire to far higher standards of reportage, and, more importantly, are allowed, even encouraged to by some of their muck-minded editors and seniors.
28 Aug 09
11:20 am
What’s your problem? Journos are members of the public too. Do you always announce your profession first up when chatting casually with people you dont know? If Lilley wants to keep this secret then how about he keep secrets to himself instead of balbbing to someone he doesnt know who could well be a journo or -increaisngly likely these days – a blogger, or an employee from a rival network?
Secondly, how do you know the Tele hack misrepresented him/ herelf?
Thirdly, the story seems to have elicited the truth from Lilley, rather than a lie that he’s been instructed to parrot by the PR department. The problem with this being…????
Baffled.
28 Aug 09
11:45 am
That’s probably one you should take up with the Australian Press Council, Eyes Wired Open. Here’s what its rules say:
“Generally, journalists should identify themselves as such. However, journalists and photographers may at times need to operate surreptitiously to expose crime, significantly anti-social conduct, public deception or some other matter in the public interest.”
I’m not sure that the news that the ABC has recommossioned Chris Lilley quite counts as investigative journalism being conducted in the public interest.
Cheers,
Tim – Mumbrella
28 Aug 09
12:22 pm
Tim- Mumbrella, you’re not answering my point. Do you always announce your profession first up when chatting casually with people you dont know? “Hello , Mrs Lilley who’s just moved in Next Door, my name is Tim and I must first of all inform you that I work for a website called Mumbrella before you decide to speak to me either on or ff the record as I’m about to politely ask what your husband’sp to. Get real.
28 Aug 09
12:37 pm
Thank you MUMBRELLA.. “eyreswiredopen” doesn’t even have the guts to put their full name to their comment; let alone their publication or suburb. Typical. So THAT ALONE tells us just how much belief or truth we can place in his/her comments.
As for them falling back on the old chestnut of “blaming the PR department”; what a joke. HE, because it’s probably a gutless “he”, totally ignores the fact that information WAS AGAIN OBTAINED BY DECEPTION; a favourite trick of lazy and incompetent so-called “journalists” and those wankers who stick up for them. As as for “slamming” journalists, which he says I did by (at least) inference; “just wake up to yourself man, and get your hand off it”. I did no such thing. Sounds like you could either work as a supposed “journo” on that paper, or are maybe one of their hack bosses. Or should that read “boss hacks”. Or alternately; are you “a failed” real journo? We don’t know; because you hide under a pseudonym. Oh well; . . . . . , that’s Life in the 21st Century; I suppose..
Lastly, and for the record, as someone who has known and worked with serious journos over a number of years, AND for leading publishers and orgnisations where I had to firstly pass their unspoken but known “ethics and standards tests,” let me tell you that I have the greatest respect for good decent honest and hard-working (genuine) journalists; they are indeed almost the last safeguard and bastions of society. And the real ones certainly don’t stick up for lazy easy-to-write- snippets that attempt to pass for real journalism.. Since you obviously disagree with this, why don’t you come clean to all of us in a reasoned, clear and concise manner, instead of just “waffling” on. And while you are at it, have the guts to put a name, publication and/or suburb to your scribbles here, so that we all can see not only just who you are and your “interest” if any in all this, but put any reputation you have on the line as well. I, like many other people, look forward to seeing this, writ large in good old black and white. Her; and very shortly. “C’mon baby; c’mon”. JUST DO IT!
28 Aug 09
12:53 pm
Chill man. You still havent answered my point. Try doing that before foaming at the mouth one more time.