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Youth charity Ladder launches ‘Homepage for the homeless’

Patts Melbourne has launched a campaign for youth homelessness charity Ladder.

The campaign asks people to feature links from 11 participating retailers on their homepage, and up to 15% of everything bought through those links will be donated by the store to the homeless.

Leanne Rayner, fundraising and communications manager at Ladder, said: “Ladder is extremely grateful to have worked with GPY&R as a pro-bono client for the past few years, and Homepage for the Homeless has been our best project yet!”

“It’s simple, fun and offers a way for people to support our vital work, without putting a hand in their own pocket. The beauty of this campaign lies in the question – ‘why wouldn’t you use Homepage for the Homeless?’ We’re excited about the difference it could make over the coming year.”

The campaign centres around the website Homepageforthehomeless.org.

Credits:

  • Executive Creative Director: Ben Coulson
  • Senior Art Director: Paul Meates
  • Senior Copywriter: Alex Wadelton & Katie Britton
  • Group Account Director: Julian Bell
  • Account Manager: Rachel Semmens
  • Producer: Carrie Burman & Jessica Krt
  • Designer: Kota Matsuda
  • Developer: Brett Harris & Chris Upjohn
  • Client: Leanne Rayner & Jette Sargood, Ladder
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