Y&R global boss David Sable: Australia still matters to us, and things will improve for Campaign Palace
Young & Rubican’s new global CEO David Sable has told Mumbrella that although he’s an American replacing an Aussie, the company’s Australian operation will remain a key part of his focus.
It was announced in February that Hamish McLennan would be relinquishing the global role to return to Australia.
Sable said: “Australians – don’t worry. You’re as important as ever – maybe even more important, maybe I have to overcompensate.”
Sable also accepted that the group’s Australian operation, which includes GPY&R and the troubled Campaign Palace is in a tough position.
Sable said: “It’s a cyclical business. I think they hit a rough patch. We’re focused on it. Keep you eyes on it over the next year. That cycle’s going to change.”
Sable also set a target of 70% local business to 30% globally-aligned clients for his agencies.
If an Australian with an American accent can convince us to bank, I’m sure an American with an American accent will do just fine
User ID not verified.
I guess David has to be somewhat guarded in his comments, since the rot at Y&R Brands in Australia started on his predecessor’s watch.
User ID not verified.