Zoosh uses ‘Yummy face’ for new salad dressing push

Kraft salad dressing brand Zoosh has launched a new ad campaign featuring the ‘beautiful people’ making ‘yummy face’ in a new campaign via Droga5.

In the stylised TVC released just before Christmas a faux German voiceover describes the secret behind good looking people is Zoosh salad dressing, which when eaten makes people pull the ‘Yummy Face’.

https://www.youtube.com/watch?v=PU1WjWMDv4A

The ad was delivered by agency Droga5, which was appointed to the Mondelez agency roster in 2011, for the brand.

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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Comments: 5

Ken Howard 6 Jan 14

… and they’re out of the gates early for the Worst TV Ad of 2014, and Kraft’s Zoosh already leads by half the length of the main straight …

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Zoosh Review. 6 Jan 14

New brand ambassador: Derek Zooshlander.

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Harry Balzac 6 Jan 14

One of the few ads I can remember from the Christmas break.

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Anonymous 1 Feb 14

idiots! utter morons!

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name unknown 1 Feb 14

absolute airheads!

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