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The Mature Market – Engaging Australia’s Most Astute and Affluent Demographic

The Mature Market – Engaging Australia’s Most Astute and Affluent Demographic
One-day connected forum with two half day post-forum workshops
28-29 April 2014, The Sebel Surry Hills, Sydney, Australia
$1295 plus gst to attend the forum
http://www.arkgroupaustralia.com.au/Events-E096MatureMarket.htm

Hear from:
Harley-Davidson Australia
Nine Network Australia
Horticulture Australia Ltd
Crown Group
Mi9
Play Communications
SeniorsHousingOnline.com.au
Evergreen Advertising & Marketing
The Mature Marketing Association (UK)
Panellist at the The Gruen Transfer on ABC:
Adam Ferrier, Chief Strategy Officer, CumminsRoss

This one day will showcase:
Existential Marketing: Life, Brands and Aging
Television: The Senior Media Platform
What is the mature market thinking?
The ugly truth why we don’t advertise to Baby Boomers
Understanding differences in brain activity between younger and mature consumers
Matching your message with your market
Debunking myths on 50+ use of mobile screens and second screen technologies
Effective reach with media and a message that resonates
Targeting the mature consumer online – what works, what doesn’t
Connecting through experiential & event marketing
Engaging audience through creative advertising
Segmenting the market right
Converting: Tactical stock control & consumer nurturing
Communicating with the older group without alienating a youth centric marketing world
Disability issues and ageing
Exploring comparisons/similarities between Europe & Australia
Handy rules for ‘communicators’

Supported BY: MAANZ

When

28th April 2014 08:00 am
To 29th April 2014 05:30 pm

Where

The Sebel Surry Hills
Sydney
NSW 2000